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Comments
Interesting. But this technique is getting overused.
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http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
What technique you're refering to??
Those ads that show how the world would be if you were using the product. The first one I remember is Weru: "When you have soundproof window, it´s like everything noisy is smaller". There is also that one for bicycle locker: "If you use our locker, it´s like the bike is part of the post". There was one for Ariel: "If you use Ariel, it´s like stains were stickers you can take instantaneously". Last Cannes, was that thing that takes the smell from the kitchen: "If you use it, it´s like you were cooking outside home". This idea here: "If you use our flashlight, it´s like you were very small and could see everything with details". Oh mine, there are so many. I could be here for hours, remembering another examples...
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http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
I´m slow today. I don´t get it. Sorry.
meh
FREELANCE www.jackadamson.blogspot.com
Would have been cooler if real climbers were having a climbing session and were holding this light. Climbing/Parkour culture has become trendier in the last few years. I think I'll do it actually.
Can't you guys see the tap which is giant compared to that tiny human ? Its trying to sell how tiny that freaking torch is ! Cute direction over there although done before. made me chuckled
if this wins an award i'm quitting the business.
by the way - that's the art director as the model.
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