Eveready torches: Faces

Scares the dark away.

Advertising Agency: Rediffusion Y&R, Delhi, India
Creative Director: Akash Sharma
Art Director / Illustrator: Karimuddin Khan
Copywriter: Banira Khati
Published: June 2008

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20 comments

atifain's picture
atifain
4 pencils

i like it....best of luck man....

premc's picture
premc
917 pencils

its interesting! I like !!

radical

Guest's picture
Guest

How unpleasant.......Who would want to shine a torch on those ugly faces?

TRICKY's picture
TRICKY
3921 pencils

glow in the dark printing will be a good thing on this one

The man who stops advertising to save money is like the man who stops the clock to save time

NastyJester's picture
NastyJester
744 pencils

I like it. I've seen some pretty strange shapes in total darkness sometimes. But that all stopped after I went to therapy.

karan raghav's picture
karan raghav
210 pencils

nice. good done.

Guest's picture
Guest

Bravo! bravo! best of luck to you my brother.

Guest's picture
Guest

nice good one. best of luck. Trihan

Guest's picture
Guest

SCAM & CRAP

Guest's picture
Guest

PROCHONDO bajey mama...

Byte's picture
Byte
325 pencils

No, pls. Grow up guys.

Byte!

corndogfuneral's picture
corndogfuneral
1053 pencils

Not a fan of it's logic.

Guest's picture
Guest

Why is this getting so much praise?

Is there something I'm not getting?,

the logic seems off. It says "scare the dark away" but the visual says "the dark is scary".

Guest's picture
Guest

Exactly. I want to shine my flashlight and feel safe and happy in the dark, not scared and alone. Who approved this?

Guest's picture
Guest

Silly, isn't it?

Black Fauns's picture
Black Fauns
137 pencils

Cool. Lots of people are scared of the dark and they (ghosts & ghouls) are scared of the light. I like. Great illustration too.

Blair Semenoff's picture
Blair Semenoff
651 pencils

Good art direction

Guest's picture
Guest

Idea is good, but copy could have been improved.

Well best of luck, at least something came without the name of their Big Bosses

Guest's picture
Guest

"Is there something I'm not getting?,

the logic seems off. It says "scare the dark away" but the visual says "the dark is scary"."

If you light up the flashlight the darkness dissappears - i mean not from you, just from the place around you - so the darkness is scared away. The world is simple. : D

Guest's picture
Guest

Problem is the dark is scary. Solution. Scare the dark away with a touch. Not hard.

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