Eveready Poweron: Apple

Distraction destroyed
Poweron Mosquito Coil

Advertising Agency: Rediffusion-Y&R, Kolkata, India
Copywriter: Rohan Ghose
Art Director: Siddhartha Sankar Roy
Published: October 2009

26 comments

Guest's picture
Guest

these are all very very weird

Guest's picture
Guest

would have worked better with a more visible coil on all these - may be photographic

the true's picture
the true
70 pencils

ahh?

Guest's picture
Guest

nice. love it. for a small advertising market, kolkata produces some good work.

dreadboy's picture
dreadboy
413 pencils

Advertising destroyed. Do excuse my rudeness.

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

Adaddicted's picture
Adaddicted
3435 pencils

absolutely!

withalltherespects

TommyO's picture
TommyO
1866 pencils

what what what?

Guest's picture
Guest

Amazingly, confusing........ what was that???

Guest's picture
Guest

why this style?

Guest's picture
Guest

lost it ?

AssassinX's picture
AssassinX
1329 pencils

I didnt get it

Adaddicted's picture
Adaddicted
3435 pencils

better you ignore. It may take five hundred episodes to explain :-)

withalltherespects

Dzsoi's picture
Dzsoi
6312 pencils

Concept is clear for me, but is it a true, valid insight? We hate mosquitos because we would like to concentrate?

dreadboy's picture
dreadboy
413 pencils

I also got the concept, but I can't help but remember what my grandma told me once when as a child I asked why did God ever created mosquitos. She told me that it was to keep us humans from sleeping on ourselves.

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

Guest's picture
Guest

Hey this are the same guys that doesnt give any credit to creatives and in this case, the artist/illustrator! Not cool guys, cause its actually awesome!

Guest's picture
Guest

Ah ok, this one I got. But I had to go through all of them to understand. Actually I still don't get the others.
The art is awesome though.

dollypoppin's picture
dollypoppin
1423 pencils

Coil is not too noticeable. I just noticed it when I read the copy.

And.. I thought Eveready's a battery brand. @_@ LOL. I thought maybe it has something to do with that.

Bottomline is: the coil really has to be visible.

---------
"Nihil sub sole novum"

Guest's picture
Guest

Now this is way off....
Art is nice... I liked the fish one... as it was inside a room... i mean indoors.. and coil can be used there...

but can a coil be used in open???? or while its raining????

Dzsoi's picture
Dzsoi
6312 pencils

Yes, it is pretty effective outside if you are near the coil.

theanc's picture
theanc
2780 pencils

Forced.

Hiperion's picture
Hiperion
3138 pencils

SO SO SO SO SO forced...

v0the0kwc's picture
v0the0kwc
141 pencils

Its not bad actually, coz it actually give a tranquil sense of using that coil

Guest's picture
Guest

nice illustration talents wasted by some "highly intellectual people"

michelangelo's picture
michelangelo
660 pencils

illustration good, execution of the concept bad

mardi's picture
mardi
20 pencils

wat r u guys are trying to convey actually???

Aymar80000's picture
Aymar80000
18 pencils

Poor!!

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