Eveready: Make Life Easier, Remote


Illustrators: Tim Jones, Stephen Roth, Gavin Booyens.

Advertising Agency: Boomtown Strategic Brand Agency, South Africa
Creative Director: Andrew Mackenzie
Art Director: Tim Jones
Copywriter: Ruan A.J Coetzee

April 2010


Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Hah, lovely lovely ;p problem I have with it though, they show the use of a remote control, not of their batteries, and let alone compared to competitor batteries. But the artwork and idea, lovely.

rebelscum's picture
2110 pencils

Agreed. This is the wrong USP. Being said, they are stunning, and maybe the fact that the product is the only thing not illustrated is enough to sell it through.


I have thousands of pencils and $1.50 so I'm off to Starbucks

Dzsoi's picture
8007 pencils

I guess they are suggesting that other batteries go dead pretty fast so you have to find alternative ways to change the channel. Headline could be better.

Billoughsby's picture
5144 pencils

Yeah. Gorgeous series. The key is not thinking very far into the logic of it.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture

beautiful art direction

HappyHour's picture
2381 pencils

love these

Guest's picture

Aren't these extremely similar to the Alka Seltzer ones?? Even same illustration style?

RocketSurgery's picture
24 pencils


Roger Keynes's picture
Roger Keynes
5498 pencils

AlkerSeltzer came to mind for me, too.
Engaging art but fuzzy logic.

The Jobless Writer
Will Think for Salary

Guest's picture

Love the characters! Great style, great campaign.

Guest's picture

Very good campaign. Maybe though 'Power to Make Life Easier'. I see Eveready brand is about 'Power for Life'. And not too similar to ALka, this is fresh look at battery advertising. Very nice South Africa.

Kiroux's picture
35 pencils

It takes a while for the idea to become clear, but nice art nonetheless.

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