Eveready: Foot

Advertising Agency: Rediffusion DY&R India
Art Director: Piyash Ghosh
Creative Director / Copywriter: Anandaroop Ghosh

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17 comments

Wordnerd's picture
Wordnerd
6662 pencils

yeah, good one

NatalieM's picture
NatalieM
1687 pencils

So simple. Awesome idea! It works well.

mark3r's picture
mark3r
1940 pencils

I like the minimalism used in this campaign. Its rare to see something like this that actually works and is fresh.

:::MARK3R:::

Aay-Zee's picture
Aay-Zee
8 pencils

fresh idea!!!! but seems this campaign has developed only for creatives ... i don't think its that good from the consumer p-o-v

whitewhite's picture
whitewhite
253 pencils

so y eveready torches?? y not some other brand?

pmoniz's picture
pmoniz
35 pencils

ma porque no te callas

kgeiger's picture
kgeiger
7092 pencils

Nice.

Grrrr's picture
Grrrr
1951 pencils

Just (b)right!

slip's picture
slip
919 pencils

I like...

SJB

dlusion's picture
dlusion
55 pencils

Hmm, I thought they were actually selling torches until I looked up the product online and realized they make flashlights. Still a good idea, but a one-liner could really clarify it even further.

Guest commenter's picture
Guest commenter

In the UK they call flashlights torches

floydeepurple's picture
floydeepurple
349 pencils

Nice & Simple.

RM's picture
RM
419 pencils

hasn't anyone heard of witching on a light to see where you're going? You don't search around for a torch unless there was some kind of blackout LOL

akcelerator's picture
akcelerator
6 pencils

...such a good idea, smart and simple...yet creative...

mikepants2005's picture
mikepants2005
504 pencils

What's so creative about this? It's very studenty! Like your house will ever really be in pitch blackness? (unless your registered blind) Also, who's going to get a torch out in the middle of the night to go down stairs? And anyway, that thing you turn on at night to go down stairs if it's very dark... Is it not called 'a light switch'? that thing electricity powers!!!

A simple ad if you have a simple brain with 1 simple brain cell!

rolling.stone's picture
rolling.stone
2740 pencils

sorry dude not lucid enough

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