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Eveready: Foot

Eveready: Foot
Your rating: None Average: 7.6 (20 votes)

Advertising Agency: Rediffusion DY&R India
Art Director: Piyash Ghosh
Creative Director / Copywriter: Anandaroop Ghosh

Comments

condemac's picture 80 pencils
condemac | Mon, 2008-09-22 11:51

very funny!

Wordnerd's picture 5637 pencils
Wordnerd | Mon, 2008-09-22 12:01

yeah, good one

NatalieM's picture 1693 pencils
NatalieM | Mon, 2008-09-22 14:37

So simple. Awesome idea! It works well.

-Natalie
http://www.nataliemarion.com

mark3r's picture 1163 pencils
mark3r | Mon, 2008-09-22 16:26

I like the minimalism used in this campaign. Its rare to see something like this that actually works and is fresh.

:::MARK3R:::

Aay-Zee's picture 8 pencils
Aay-Zee | Mon, 2008-09-22 23:24

fresh idea!!!! but seems this campaign has developed only for creatives ... i don't think its that good from the consumer p-o-v

whitewhite's picture 157 pencils
whitewhite | Mon, 2008-09-22 23:29

so y eveready torches?? y not some other brand?

pmoniz's picture 35 pencils
pmoniz | Wed, 2008-09-24 06:44

ma porque no te callas

selling illusions

kgeiger's picture 5909 pencils
kgeiger | Tue, 2008-09-23 02:57

Nice.

Grrrr's picture 290 pencils
Grrrr | Tue, 2008-09-23 03:35

Just (b)right!

Tuyo Jydtep

slip's picture 925 pencils
slip | Tue, 2008-09-23 08:30

I like...

SJB

carolinecl's picture 2 pencils
carolinecl | Tue, 2008-09-23 12:42

Done.
http://www.athenaawards.com/2005/
http://www.jimrichards.com/athena05/extra/athena05_acrobat.pdf

dlusion's picture 57 pencils
dlusion | Tue, 2008-09-23 15:12

Hmm, I thought they were actually selling torches until I looked up the product online and realized they make flashlights. Still a good idea, but a one-liner could really clarify it even further.

---
www.neildomingues.com

Guest commenter's picture
Guest | Thu, 2008-12-04 20:07

In the UK they call flashlights torches

floydeepurple's picture 349 pencils
floydeepurple | Wed, 2008-09-24 01:46

Nice & Simple.

RM's picture 421 pencils
RM | Wed, 2008-09-24 02:24

hasn't anyone heard of witching on a light to see where you're going? You don't search around for a torch unless there was some kind of blackout LOL

akcelerator's picture 6 pencils
akcelerator | Thu, 2008-09-25 09:07

...such a good idea, smart and simple...yet creative...

mikepants2005's picture 500 pencils
mikepants2005 | Fri, 2008-10-17 09:10

What's so creative about this? It's very studenty! Like your house will ever really be in pitch blackness? (unless your registered blind) Also, who's going to get a torch out in the middle of the night to go down stairs? And anyway, that thing you turn on at night to go down stairs if it's very dark... Is it not called 'a light switch'? that thing electricity powers!!!

A simple ad if you have a simple brain with 1 simple brain cell!

rolling.stone's picture 2406 pencils
rolling.stone | Tue, 2009-09-29 01:27

sorry dude not lucid enough

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