Eveready: Foot
Advertising Agency: Rediffusion DY&R India
Art Director: Piyash Ghosh
Creative Director / Copywriter: Anandaroop Ghosh
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17 Comments
yeah, good one
So simple. Awesome idea! It works well.
-Natalie
http://www.nataliemarion.com
I like the minimalism used in this campaign. Its rare to see something like this that actually works and is fresh.
:::MARK3R:::
fresh idea!!!! but seems this campaign has developed only for creatives ... i don't think its that good from the consumer p-o-v
so y eveready torches?? y not some other brand?
ma porque no te callas
selling illusions
Nice.
Just (b)right!
Tuyo Jydtep
I like...
SJB
Done.
http://www.athenaawards.com/2005/
http://www.jimrichards.com/athena05/extra/athena05_acrobat.pdf
Hmm, I thought they were actually selling torches until I looked up the product online and realized they make flashlights. Still a good idea, but a one-liner could really clarify it even further.
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www.neildomingues.com
In the UK they call flashlights torches
Nice & Simple.
hasn't anyone heard of witching on a light to see where you're going? You don't search around for a torch unless there was some kind of blackout LOL
...such a good idea, smart and simple...yet creative...
What's so creative about this? It's very studenty! Like your house will ever really be in pitch blackness? (unless your registered blind) Also, who's going to get a torch out in the middle of the night to go down stairs? And anyway, that thing you turn on at night to go down stairs if it's very dark... Is it not called 'a light switch'? that thing electricity powers!!!
A simple ad if you have a simple brain with 1 simple brain cell!
sorry dude not lucid enough
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