Eveready: Book

Advertising Agency: ARS DDB, Venezuela
Creative Director / Copywriter: J Csernath
Art Director: A Rodriguez
Photographer: Rodolfo Benítez


Wordnerd's picture
6658 pencils

meh. what's with the flashlight ads, flooding aotw lately, anyway?

loader's picture
1146 pencils

i don't want to do that with my book....

everartz's picture
7609 pencils

i like it...

| Everartz |

FadZ's picture
27 pencils

this doesn't make sense... it could be an ad for the bulb itself not for the battery...

sonucoues2002's picture
804 pencils

old idea

a2o's picture
139 pencils

Just cannot understand...

Why people show things which their product cannot possibly do in real life in there Media effort! I firmly belive that its NOT required at all

Is it becasue of lethargy? or what...

No matter how good is the creative direction but if the strategy itself is wrong and eventually makes the entire exercise looks fake, then that effect is carried to the brand itself in the long run... I think its logic... and not a rocket sci.

adsthinker's picture
119 pencils

lets change the Everady logo to Philips, and we can sell tourchligh, brilliant!!

robottttrockkkk's picture
814 pencils

que malas pilas!! me queman el libro. jeje

[ http://eltubedeyou.blogspot.com ]

TrainRunner's picture
225 pencils


conan o brien's picture
conan o brien
90 pencils


anselmo34's picture
17 pencils

Did I miss an assignment from Ivan for "World's-Strongest-Flashlight/Batteries/Bulbs" or something?

elgrecones's picture
323 pencils

o if you're taking a walk on the woods... you'll burn it all...

capywriter's picture
5509 pencils

Could work as an ad for a reading course for adults... you would have to be reading damn slow to burn a page like that...

Alistair C.'s picture
Alistair C.
692 pencils

longer battery life means you can read much more. if it takes you that much as to "burn" the page, it means you're a moron.

and the benefit is not that it turns your lightbulb into a high power laser. so i think it failed to send the right message.

jazarah's picture
1262 pencils

i like it, but i think of batterys as long lasting rather than too strong

ashutoshgdart's picture
4 pencils


is it because of powerful bulb or batteries???

kusseejner's picture
242 pencils

Please stop making ads for flash lights. And chili sauce. And superglue. Now.

Guest's picture

I like the idea but without the burning,... Why i like it ? because it actually matches the batteries, why? because u are reading a book and i dont think u read it in 5 minutes so it means that the batteries on that flashlight will last enough for u to read the book in the dark.. but if u always try to find the opposite signifficant for an ad u will come with stupid comments like "it should advertice bulbs" ughhh!. These comments look like are written by a bunch of 10 year old

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