18 comments

Wordnerd's picture
6714 pencils
WordnerdThursday, April 10, 2008 - 05:54

meh. what's with the flashlight ads, flooding aotw lately, anyway?

loader's picture
1141 pencils
loaderThursday, April 10, 2008 - 05:57

i don't want to do that with my book....

everartz's picture
7627 pencils
everartzThursday, April 10, 2008 - 05:59

i like it...
--
Everartz

| Everartz |

FadZ's picture
27 pencils
FadZThursday, April 10, 2008 - 06:55

this doesn't make sense... it could be an ad for the bulb itself not for the battery...

sonucoues2002's picture
804 pencils
sonucoues2002Thursday, April 10, 2008 - 07:52

old idea

a2o's picture
139 pencils
a2oThursday, April 10, 2008 - 09:21

Just cannot understand...

Why people show things which their product cannot possibly do in real life in there Media effort! I firmly belive that its NOT required at all

Is it becasue of lethargy? or what...

No matter how good is the creative direction but if the strategy itself is wrong and eventually makes the entire exercise looks fake, then that effect is carried to the brand itself in the long run... I think its logic... and not a rocket sci.

adsthinker's picture
119 pencils
adsthinkerThursday, April 10, 2008 - 09:23

lets change the Everady logo to Philips, and we can sell tourchligh, brilliant!!

robottttrockkkk's picture
814 pencils
robottttrockkkkThursday, April 10, 2008 - 11:03

que malas pilas!! me queman el libro. jeje

[ http://eltubedeyou.blogspot.com ]

TrainRunner's picture
225 pencils
TrainRunnerThursday, April 10, 2008 - 11:28

lightsaber?

conan o brien's picture
90 pencils
conan o brienThursday, April 10, 2008 - 13:28

BLAH.

anselmo34's picture
17 pencils
anselmo34Thursday, April 10, 2008 - 13:44

Did I miss an assignment from Ivan for "World's-Strongest-Flashlight/Batteries/Bulbs" or something?

elgrecones's picture
323 pencils
elgreconesThursday, April 10, 2008 - 16:42

o if you're taking a walk on the woods... you'll burn it all...

capywriter's picture
5525 pencils
capywriterThursday, April 10, 2008 - 17:58

Could work as an ad for a reading course for adults... you would have to be reading damn slow to burn a page like that...

Alistair C.'s picture
692 pencils
Alistair C.Friday, April 11, 2008 - 04:45

longer battery life means you can read much more. if it takes you that much as to "burn" the page, it means you're a moron.

and the benefit is not that it turns your lightbulb into a high power laser. so i think it failed to send the right message.

jazarah's picture
1264 pencils
jazarahFriday, April 11, 2008 - 05:14

i like it, but i think of batterys as long lasting rather than too strong

http://jazarah.net/

ashutoshgdart's picture
4 pencils
ashutoshgdartThursday, April 17, 2008 - 03:48

ashutoshgdart

is it because of powerful bulb or batteries???

kusseejner's picture
242 pencils
kusseejnerTuesday, April 22, 2008 - 09:25

Please stop making ads for flash lights. And chili sauce. And superglue. Now.

Guest's picture
GuestTuesday, July 14, 2009 - 18:45

I like the idea but without the burning,... Why i like it ? because it actually matches the batteries, why? because u are reading a book and i dont think u read it in 5 minutes so it means that the batteries on that flashlight will last enough for u to read the book in the dark.. but if u always try to find the opposite signifficant for an ad u will come with stupid comments like "it should advertice bulbs" ughhh!. These comments look like are written by a bunch of 10 year old