Boomtown
www.eveready.co.za
Advertising Agency: Boomtown Strategic Brand Agency, South Africa
Creative Director: Andrew Mackenzie
Art Director: Tim Jones
Copywriter: Ruan A.J Coetzee
Illustrators: Tim Jones, Stephen Roth, Gavin Booyens.
Published: April 2010
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13 Comments
Hah, lovely lovely ;p problem I have with it though, they show the use of a remote control, not of their batteries, and let alone compared to competitor batteries. But the artwork and idea, lovely.
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Agreed. This is the wrong USP. Being said, they are stunning, and maybe the fact that the product is the only thing not illustrated is enough to sell it through.
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I have thousands of pencils and $1.50 so I'm off to Starbucks
I guess they are suggesting that other batteries go dead pretty fast so you have to find alternative ways to change the channel. Headline could be better.
Yeah. Gorgeous series. The key is not thinking very far into the logic of it.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
beautiful art direction
love these
Aren't these extremely similar to the Alka Seltzer ones?? Even same illustration style?
Beautiful!
Alka-Who?
http://adsoftheworld.com/media/print/alka_seltzer_mafia
http://adsoftheworld.com/media/print/alka_seltzer_paparazzi
AlkerSeltzer came to mind for me, too.
Engaging art but fuzzy logic.
Will Think for Salary
Love the characters! Great style, great campaign.
Very good campaign. Maybe though 'Power to Make Life Easier'. I see Eveready brand is about 'Power for Life'. And not too similar to ALka, this is fresh look at battery advertising. Very nice South Africa.
It takes a while for the idea to become clear, but nice art nonetheless.