Eveready Alkaline Plus Battery: Make Life Easier, Remote

Boomtown
www.eveready.co.za

Advertising Agency: Boomtown Strategic Brand Agency, South Africa
Creative Director: Andrew Mackenzie
Art Director: Tim Jones
Copywriter: Ruan A.J Coetzee
Illustrators: Tim Jones, Stephen Roth, Gavin Booyens.
Published: April 2010

13 comments

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Hah, lovely lovely ;p problem I have with it though, they show the use of a remote control, not of their batteries, and let alone compared to competitor batteries. But the artwork and idea, lovely.

rebelscum's picture
rebelscum
2110 pencils

Agreed. This is the wrong USP. Being said, they are stunning, and maybe the fact that the product is the only thing not illustrated is enough to sell it through.

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

Dzsoi's picture
Dzsoi
6440 pencils

I guess they are suggesting that other batteries go dead pretty fast so you have to find alternative ways to change the channel. Headline could be better.

Billoughsby's picture
Billoughsby
5091 pencils

Yeah. Gorgeous series. The key is not thinking very far into the logic of it.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

beautiful art direction

HappyHour's picture
HappyHour
2385 pencils

love these

Guest's picture
Guest

Aren't these extremely similar to the Alka Seltzer ones?? Even same illustration style?

RocketSurgery's picture
RocketSurgery
24 pencils

Beautiful!

Roger Keynes's picture
Roger Keynes
5498 pencils

AlkerSeltzer came to mind for me, too.
Engaging art but fuzzy logic.

The Jobless Writer
Will Think for Salary

Guest's picture
Guest

Love the characters! Great style, great campaign.

Guest's picture
Guest

Very good campaign. Maybe though 'Power to Make Life Easier'. I see Eveready brand is about 'Power for Life'. And not too similar to ALka, this is fresh look at battery advertising. Very nice South Africa.

Kiroux's picture
Kiroux
35 pencils

It takes a while for the idea to become clear, but nice art nonetheless.

Log in or register to post comments