eVent Waterproof Fabrics: Pines weathervane

Live Outdoors.

The product is a waterproof, breathable fabric, used by manufacturers including Nike Soccer, Keen, Oakley, O’Neill Snowboarding, others.

Advertising Agency: TDA Advertising & Design, Boulder, Colorado, USA
Creative Director: Jonathan Schoenberg
Art Director: Alex Rice
Copywriter: Justin Horrigan
Photography: Stock
Retouching: Sam Nordemann, XYZ Graphics, Boulder, Colorado, USA
Breaks: October 2007

8 comments

Tony Granger cover's picture
Tony Granger cover

I like the art direction of this campaign.

halpert's picture
halpert

I like it. The idea is okay, the art direction is nice but the water drops are cheesy as all hell.

Also, to be honest with you, I would have never known that event is a fabric unless I didn't read the description above the credits. Could be a problem.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

I agree with everything you said. But then the target set might be able to put two and two together and figure out what the ad is about. The goal of this ad is to drive traffic to their website, so it could be a good thing that the product remains a bit obscure.
Certainly not anything we haven't seen in the past, but it "appears" somewhat fresh. I couldn't give it more than 5 out of 10.

brain123's picture
brain123
830 pencils

Idea is ok, too literal for my taste. Art direction is great.

mapliopl's picture
mapliopl
146 pencils

I like it. TDA rocks. I think these minor details like the droplets are a matter of personal taste, they really don't change the perception from the prospects.

Roger Ebert's picture
Roger Ebert

Great work guys.

XOXO,
Roger Ebert

Maxwedge's picture
Maxwedge
558 pencils

Nice.

Guest's picture
Guest

A moving piece of work; a merger of the "domestic with the untamed". a powerful piece of communication; brillant copy and art direction.
Jack Handy

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