Evening Post: Apple Core

Evening Post: Apple Core

For some, the fast goes beyond Ramadan. You can't feed a hundred thousand children but you can help feed one. Make this Ramadan even more meaningful by reaching out to those in need.

The last ten days of Ramadan signify the most holy period. This ad was done to remind people to carry on the spirit of Ramadan even after the holy month; to continue to give to the needy and share with the poor.

Advertising Agency: Y&R, Abu Dhabi, UAE
Executive Creative Director: Trevor Purvis
Creative team: Sherif Mokbel, Terrence Baraketh
Copywriter: Maria Menezes
Photographer: Sherif Mokbel
Published: September 2006

Your rating: None Average: 6 (4 votes)

Comments

ivan's picture
Submitted by ivan on Sun, 2007-06-10 10:02.

Would be great as an ambient too. :)

Submitted by addyhoch10 on Sun, 2007-06-10 12:15.

hehe, but better don't try something like this in singapore...

Submitted by justpassingby on Sun, 2007-06-10 10:13.

not in dubai, its too clean.
Nice visual.

Submitted by ChuckNorris on Sun, 2007-06-10 10:45.

Done by Leo Burnett São Paulo.

http://blogger.xs4all.nl/images/blogger_xs4all_nl/marcg/19934/o_akatu-...

Nice idea, nonetheless.

Submitted by MarceloG on Wed, 2007-06-13 19:05.

Well spoted, Chuck.
______________
In God I trust

Submitted by novel on Sun, 2007-06-10 11:56.

simpleness is great!!!

::son of mount malang::copywriter of matakreasi
::http://rantingrasamala.multiply.com/::
::hidup adalah proses menuju kematian yang sempurna::

Submitted by Jet Propulsion Lab on Sun, 2007-06-10 14:51.

Very nicely done.

Submitted by raverus on Sun, 2007-06-10 21:43.

a copied idea.........

fersvax's picture
Submitted by fersvax on Mon, 2007-06-11 10:42.

Yeah, a friend of mine did the same thing at Y&R Colombia 3 years ago.

Submitted by fotdot on Mon, 2007-06-11 00:28.

True. A nice campaign for the UN WFP from Publicis that ran globally a while back.

http://www.ihaveanidea.org/thework/details.php?image_id=1886
http://www.ihaveanidea.org/thework/details.php?image_id=1887

Submitted by itch on Mon, 2007-06-11 00:54.

seems like a recycled ad..

* it's not how good you are. it's how good you want it to be *

Submitted by Piddy on Mon, 2007-06-11 01:37.

Been done. And the originals are so nice too. The copy is unispiring and long, though visually it just might sail through. No, doesn't do it for me. Sorry.

Submitted by Piddy on Mon, 2007-06-11 01:40.

But you CAN help feed one? Is there a word missing?

...Something doesn't seems right. The copy's ruined it.

Submitted by Noyel on Mon, 2007-06-11 02:47.

Similar campaign was done by BBDO in the Philippines, same kind of execution

Submitted by geo on Mon, 2007-06-11 04:10.

this ad has been done guys befor and it was done in a better way

Submitted by Vicky on Mon, 2007-06-11 11:21.

Done in Honduras two years ago, and in Phillipines 3 years ago, print, T.V. and ambient!

Submitted by creative_assylum on Wed, 2007-11-21 06:26.

what will you expect?...y&r dubai