Evening Post: Apple Core
For some, the fast goes beyond Ramadan. You can't feed a hundred thousand children but you can help feed one. Make this Ramadan even more meaningful by reaching out to those in need.
The last ten days of Ramadan signify the most holy period. This ad was done to remind people to carry on the spirit of Ramadan even after the holy month; to continue to give to the needy and share with the poor.
Advertising Agency: Y&R, Abu Dhabi, UAE
Executive Creative Director: Trevor Purvis
Creative team: Sherif Mokbel, Terrence Baraketh
Copywriter: Maria Menezes
Photographer: Sherif Mokbel
Published: September 2006
Comments
Would be great as an ambient too. :)
hehe, but better don't try something like this in singapore...
not in dubai, its too clean.
Nice visual.
Done by Leo Burnett São Paulo.
http://blogger.xs4all.nl/images/blogger_xs4all_nl/marcg/19934/o_akatu-...
Nice idea, nonetheless.
Well spoted, Chuck.
______________
In God I trust
simpleness is great!!!
::son of mount malang::copywriter of matakreasi
::http://rantingrasamala.multiply.com/::
::hidup adalah proses menuju kematian yang sempurna::
::son of mount malang::
::http://rantingrasamala.multiply.com/::
::hidup adalah proses menuju kematian yang sempurna::
Very nicely done.
a copied idea.........
Yeah, a friend of mine did the same thing at Y&R Colombia 3 years ago.
FER.
True. A nice campaign for the UN WFP from Publicis that ran globally a while back.
http://www.ihaveanidea.org/thework/details.php?image_id=1886
http://www.ihaveanidea.org/thework/details.php?image_id=1887
seems like a recycled ad..
* it's not how good you are. it's how good you want it to be *
Been done. And the originals are so nice too. The copy is unispiring and long, though visually it just might sail through. No, doesn't do it for me. Sorry.
Just Bitchin
But you CAN help feed one? Is there a word missing?
...Something doesn't seems right. The copy's ruined it.
Just Bitchin
Similar campaign was done by BBDO in the Philippines, same kind of execution
this ad has been done guys befor and it was done in a better way
Done in Honduras two years ago, and in Phillipines 3 years ago, print, T.V. and ambient!
what will you expect?...y&r dubai
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