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Whitening, 1

Agency: 
Published/Aired: 
January 2010
Description: 

Print advertisment created by RGA, Brazil for Even, within the category: Health.

Yellow teeth catches much more attention.
Even Toothpaste

Advertising Agency: RGA Comunicação, Recife, Brazil
Creative Director: Daniel Zago
Art Director: Marcelo Maciel
Copywriter: Leonardo Parnes
Retouch: Daniel Xavier
Photographer: Chico Barros

Comments (2)

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Highest Rated

Guest's picture
Guest

"draw attention" would be more appropriate.

i find the ads rather confusing because of the highlighter being right next to the toothpaste; the highlighter is the one that looks like a packshot, and the toothpaste is almost unnoticeable.

but i do wnjoy the art direction and the whole visual 'retro' scheme. although it doesn't have anything to do with the product, though.

atb2005's picture
atb2005
Activity Score 13557

Funny visuals, but there's nothing original about the statement that yellow teeth catch much more attention.. That's a given. Also, the agency should correct the English copy :) Teeth catch, not catches.

Guest's picture
Guest

"draw attention" would be more appropriate.

i find the ads rather confusing because of the highlighter being right next to the toothpaste; the highlighter is the one that looks like a packshot, and the toothpaste is almost unnoticeable.

but i do wnjoy the art direction and the whole visual 'retro' scheme. although it doesn't have anything to do with the product, though.

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