Even Toothpaste: Whitening, 1

Yellow teeth catches much more attention.
Even Toothpaste

Advertising Agency: RGA Comunicação, Recife, Brazil
Creative Director: Daniel Zago
Art Director: Marcelo Maciel
Copywriter: Leonardo Parnes
Retouch: Daniel Xavier
Photographer: Chico Barros
Published: January 2010


atb2005's picture
13567 pencils

Funny visuals, but there's nothing original about the statement that yellow teeth catch much more attention.. That's a given. Also, the agency should correct the English copy :) Teeth catch, not catches.

Guest's picture

"draw attention" would be more appropriate.

i find the ads rather confusing because of the highlighter being right next to the toothpaste; the highlighter is the one that looks like a packshot, and the toothpaste is almost unnoticeable.

but i do wnjoy the art direction and the whole visual 'retro' scheme. although it doesn't have anything to do with the product, though.

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