Even Mouthwash: Scuba diver

Against bad breath.

Advertising Agency: RGA Comunicação, Recife, Brazil
Creative Director: Daniel Zago
Art Directors: Olivia Nowak
Copywriters: Daniel Zago, Ricardo Zaclis
Typographer: Olivia Nowak
Photographer: Sven Schrader

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15 comments

Guest's picture
Guest

The visual doesn't say it's against bad breath.

Guest's picture
Guest

doesn't need to say it, when u say that in copy. if do it, it'll become 'A for Apple' communication.

alexander_bickov's picture
alexander_bickov
3279 pencils

Fly is a sign of corpse :) So this guy is dead :) But execution is well done (Dead fly on the water :)

Guest's picture
Guest

I think Fly is sign of something stinking...not necessarily "dead"....

satpal's picture
satpal
137 pencils

i thought there was a law against fly in ads to show a bad smell. like spider web to show old things.

funky_frogii's picture
funky_frogii
2538 pencils

love this......

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture
Guest

HOW?
do u think i m gonna believe that just by looking at the visual ?

wild_fire's picture
wild_fire
91 pencils

funny...

iT-iS-i's picture
iT-iS-i
1721 pencils

funny? not really if you think about it, more like tired.

:: Put your ears against the ground so i can walk over what you heard::

just write's picture
just write
653 pencils

maybe flies are getting attracted bcoz of good smell...

Guest's picture
Guest

the ad is not that appealing. and its vry hard to say that flies get attracted to bad smell only.

Zeus's picture
Zeus
912 pencils

i lov it!!

Guest's picture
Guest

he looks like more of a skin diver than a scuba diver.
and with the message: it sure is clear to me.

Guest's picture
Guest

fly is not just for corpse it could be shit and shit stinks. get the connection?

Guest's picture
Guest

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