Even Mouthwash: Birthday

Against bad breath.

Advertising Agency: RGA Comunicação, Recife, Brazil
Creative Director: Daniel Zago
Art Directors: Olivia Nowak
Copywriters: Daniel Zago, Ricardo Zaclis
Typographer: Olivia Nowak
Photographer: Sven Schrader

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19 comments

Guest's picture
Guest

absolutely funny idea

advertising ninja's picture
advertising ninja
576 pencils

this one is really funny

funky_frogii's picture
funky_frogii
2538 pencils

this one is different from other two ads ....good one but

he he he i got one idea....every one wears b.day cap in party right ?.so we can show that, when the girl is blowing the candle,all the people standing in front of her should keep the cap on nose and people who are at the side,their cap can be on head.......he he he jus a thought

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Reality Check's picture
Reality Check
1744 pencils

@ funky_frogii,

Your suggestion communicates bad breath better than this ad, which communicates hot breath, as if she just had Tabasco sauce.

Pencil-Killer's picture
Pencil-Killer
59 pencils

outstanding ad, best of the series

dsklan's picture
dsklan
1927 pencils

the girl drunk a lot?

dsklan's picture
dsklan
1927 pencils

the girl drunk a lot?

dsklan's picture
dsklan
1927 pencils

the girl drunk a lot?

Guest's picture
Guest

children dont have bad breaths.

mark3r's picture
mark3r
1937 pencils

My friend, I totally agree with you, children are definitely NOT the target for such a product. Too bad though... fine idea.

:::MARK3R:::

Dev Kumar's picture
Dev Kumar
834 pencils

Nowhere near Brazilian standards...shoddy work.

Guest's picture
Guest

"Hey, easy with the mouthwash."

Guest's picture
Guest

This is a different idea and a stronger one. The rest are not a part of the campaign.

Guest's picture
Guest

this is the only that not is a cliche but the visual graphic is poor.

Guest's picture
Guest

this is the only that not is a cliche but the visual graphic is poor.

Guest's picture
Guest

this is the only that not is a cliche but the visual graphic is poor.

shahid.h's picture
shahid.h
256 pencils

thsi has sure got an idea, good one, liked it!

thenewguy's picture
thenewguy
127 pencils

I like this one the best in the series. The flies don't portray the message without the copy, and the rollercoaster one, thought funny, is a little bit disconnected as well, I feel.

This one is funny. I don't think it conveys that she's been eating spicy food because she wouldn't need a candle to create flames. They'd just come out, ie. the newish Taco Bell ads. What DOES need flame to create MORE flames, is gas. Hence, we understand that there are some wicked fumes in this little girls mouth when she blows on that candle. This, I think, is the only one that doesn't need to put a big bottle of mouthwash in the bottom corner to explain what the ad is about.

thenewguy's picture
thenewguy
127 pencils

I like this one the best in the series. The flies don't portray the message without the copy, and the rollercoaster one, thought funny, is a little bit disconnected as well, I feel.

This one is funny. I don't think it conveys that she's been eating spicy food because she wouldn't need a candle to create flames. They'd just come out, ie. the newish Taco Bell ads. What DOES need flame to create MORE flames, is gas. Hence, we understand that there are some wicked fumes in this little girls mouth when she blows on that candle. This, I think, is the only one that doesn't need to put a big bottle of mouthwash in the bottom corner to explain what the ad is about.

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