Even Dental Floss: Octopus

No mercy with food

Advertising Agency: RGA Comunicação, Recife, Brazil
Creative Director: Daniel Zago
Art Director: Gabriel Linhares
Copywriter: Daniel Zago, Ricardo Zaclis
Typographer: Olivia Nowak
Illustrator: Adriano Marcusso

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Guest's picture


JPhilly's picture
173 pencils

I get the concept, but promoting torture is touchy whether it's in cartoon food form or not. I do like the style of the artwork though

ArtDirectThis1's picture
6 pencils

love the illustrations. It's nice to see something different for floss..

everartz's picture
7611 pencils

for me this is the best one of all!!!

| Everartz |

Dev Kumar's picture
Dev Kumar
834 pencils

Good idea but the execution is somewhat awry.

copycomoelcopi's picture
822 pencils

this "food" is alive. that's the problem.

Guest's picture

Yea thats the issue.....these little cartoony characters are still technically living creatures. They're not yet food. Them still being alive and tortured by the floss makes the ad a bit morbid...

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