Even Dental Floss: Chicken

No mercy with food

Advertising Agency: RGA Comunicação, Recife, Brazil
Creative Director: Daniel Zago
Art Director: Gabriel Linhares
Copywriter: Daniel Zago, Ricardo Zaclis
Typographer: Olivia Nowak
Illustrator: Adriano Marcusso

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16 comments

Guest's picture
Guest

great
good approach

alexander_bickov's picture
alexander_bickov
3279 pencils

Negative mood promotion. Dont like it. Congrats to this ads creators http://adsoftheworld.com/media/print/stamyl_cow

Ed Mintone's picture
Ed Mintone
585 pencils

?

alexander_bickov's picture
alexander_bickov
3279 pencils

? :)

Guest's picture
Guest

thank-you! i do think this is a clever campaign, but couldn't immediately articulate why it is so off-putting. very useful term, that.

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Muuuuy buenooooos

Chief Creative Director Nexus BBDO

Guest's picture
Guest

mmmm chicken. This campaign reminds me of the cartoons I watched while growing up. Even the art style is a bit Chuck Jones-y. Great!

Guest's picture
Guest

BUENA CAMPAÑA, una diferente vuelta creativa

Guest's picture
Guest

I do love the cartoon style, but these ads may have worked better if the "food" wasnt live animals.

Guest's picture
Guest

that poor chicken :(

Guest's picture
Guest

Dinner Tonight: Chicken Milanesa

satpal's picture
satpal
137 pencils

Worst "done" i've ever seen !

Arkadiusz's picture
Arkadiusz
509 pencils

I wonder why in these ads something what is supposed to remove food, is stopping it in place?

Guest's picture
Guest

that is a very good point!

Grace Bastien's picture
Grace Bastien

Don't kill the cute cartoon animal! Agree... more negative than fun... I see where they were trying to go with this though.

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