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Chicken

Agency: 
Published/Aired: 
August 2009
Description: 

No mercy with food

Advertising Agency: RGA Comunicação, Recife, Brazil
Creative Director: Daniel Zago
Art Director: Gabriel Linhares
Copywriter: Daniel Zago, Ricardo Zaclis
Typographer: Olivia Nowak
Illustrator: Adriano Marcusso

Comments (16)

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Highest Rated

Guest's picture
Guest

mmmm chicken. This campaign reminds me of the cartoons I watched while growing up. Even the art style is a bit Chuck Jones-y. Great!

Guest's picture
Guest

great
good approach

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Negative mood promotion. Dont like it. Congrats to this ads creators http://adsoftheworld.com/media/print/stamyl_cow

Ed Mintone's picture
Ed Mintone
Activity Score 585

?

alexander_bickov's picture
alexander_bickov
Activity Score 3279

? :)

Guest's picture
Guest

thank-you! i do think this is a clever campaign, but couldn't immediately articulate why it is so off-putting. very useful term, that.

Javier Ramírez's picture
Javier Ramírez
Activity Score 1243

Muuuuy buenooooos

Chief Creative Director Nexus BBDO

Guest's picture
Guest

mmmm chicken. This campaign reminds me of the cartoons I watched while growing up. Even the art style is a bit Chuck Jones-y. Great!

Guest's picture
Guest

BUENA CAMPAÑA, una diferente vuelta creativa

Guest's picture
Guest

I do love the cartoon style, but these ads may have worked better if the "food" wasnt live animals.

Guest's picture
Guest

that poor chicken :(

Guest's picture
Guest

Dinner Tonight: Chicken Milanesa

satpal's picture
satpal
Activity Score 144

Worst "done" i've ever seen !

Arkadiusz's picture
Arkadiusz
Activity Score 1275

I wonder why in these ads something what is supposed to remove food, is stopping it in place?

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

Guest's picture
Guest

that is a very good point!

Grace Bastien's picture
Grace Bastien

Don't kill the cute cartoon animal! Agree... more negative than fun... I see where they were trying to go with this though.

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