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When Was the Last Time...?, 4

Agency Network: 
Published/Aired: 
November 2010
Description: 

Print advertisment created by Leg, France for Eurostar, within the category: Transport.

When was the last time you visited London?
London from €99 return

Advertising Agency: leg., Paris, France
Creative Director: Gabriel Gaultier
Copywriters: Gabriel Gaultier, Clémence Cousteau
Art Directors: Stéphane Richard, Hugues Pinguet

Comments (13)

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Guest's picture
Guest

Good Work!

Reality Check's picture
Reality Check
Activity Score 2539

Eurostar: When Was the Last Time...? is an assured and accomplished idea; a classic constructed from classic elements.

ideafreak's picture
ideafreak
Activity Score 20

When was the last time......................
When was the last time......................
When was the last time......................
When was the last time......................
When was the last time......................

I'm waiting to see how many times this kid of line is gonna be used:!
Guys save copy from cats. Please

JeffP's picture
JeffP
Activity Score 810

Bang, to the point!

Guest's picture
Guest

no it's not.
on he contrary - this is soooo wrong.

visiting London solely because you haven't been there for a long time is completely idiotic and irrelevant message.

shahidali's picture
shahidali
Activity Score 4069

So well put by the guest above

shahid

Roger Keynes's picture
Roger Keynes
Activity Score 5498

1993.
Passport stolen from hotel room.
Thank you.

The Jobless Writer
Will Think for Salary

ssguixi's picture
ssguixi
Activity Score 213

jet star asia

Guest's picture
Guest

I agree with some of the "negative" comments here... maybe there's a REASON I haven't gotten on a train to visit London (or anywhere else) recently. How about outlining some of the benefits of going to London on the train, rather than by car or plane. Isn't the point to sell train tickets?

Dzsoi's picture
Dzsoi
Activity Score 8528

I bet it does not ring any bells for many people, but to rely on nostalgic feelings is not a f*ck up idea, it could totally work...

MidasTouch's picture
MidasTouch
Activity Score 1024

Oh my gosh I like this campain! So true! So funny! So subtile!
Congrats!

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

michele123's picture
michele123
Activity Score 414

good one !

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