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Transfer

Agency: 
Published/Aired: 
February 2012
6026
Description: 

David Beckham is joining Paris St Germain! Eurostar and its agency CLM BBDO thought they’d celebrate England’s most famous soccer player’s arrival in Paris in their own way. As Becks announced that his salary would go to charity, the print ad poked fun at the ridiculously low transfer price: 88 euros. The price of a London-Paris return by Eurostar!

Print advertisment created by BBDO, France for Eurostar, within the category: Transport.

Advertising Agency: CLM BBDO, Paris, France
Executive Creative Director: Matthieu Elkaim
Creative Directors: Benjamin Marchal, Olivier Lefebvre
Copywriter: Vincent Cusenier
Artistic Director: Lucie Valloton
Assistant: Julia Deshayes
Managing Director: Julien Lemoine
Account Director: Jonathan Serog
Account Advertiser: Joy Arfi
Planner: Guillaume Martin

Comments (5)

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Highest Rated

ankitadv's picture
ankitadv
Activity Score 818

good

Grrrr's picture
Grrrr
Activity Score 1961

The subject is great, so why so poor a design...

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

The magic of COPY. Awesome.

Love creating ads..

Tero Ylitalo's picture
Tero Ylitalo
Activity Score 628

9 stars for the copy.

MichelMichal's picture
MichelMichal
Activity Score 420

Quick move

ankitadv's picture
ankitadv
Activity Score 818

good

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