Eurostar: Transfer

David Beckham is joining Paris St Germain! Eurostar and its agency CLM BBDO thought they’d celebrate England’s most famous soccer player’s arrival in Paris in their own way. As Becks announced that his salary would go to charity, the print ad poked fun at the ridiculously low transfer price: 88 euros. The price of a London-Paris return by Eurostar!

Advertising Agency: CLM BBDO, Paris, France
Executive Creative Director: Matthieu Elkaim
Creative Directors: Benjamin Marchal, Olivier Lefebvre
Copywriter: Vincent Cusenier
Artistic Director: Lucie Valloton
Assistant: Julia Deshayes
Managing Director: Julien Lemoine
Account Director: Jonathan Serog
Account Advertiser: Joy Arfi
Planner: Guillaume Martin
Published: February 2012

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Grrrr's picture
1963 pencils

The subject is great, so why so poor a design...

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

The magic of COPY. Awesome.

Love creating ads..

Tero Ylitalo's picture
Tero Ylitalo
606 pencils

9 stars for the copy.

MichelMichal's picture
274 pencils

Quick move

ankitadv's picture
826 pencils


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