Eurostar Newlondon.fr: Pimp My Coach
London Is Changing
Eurostar Newlondon.fr
Advertising Agency: Leg, Paris, France
Creative Director: Gabriel Gaultier
Art Director / Illustrator: Cédric Moutaud
Copywriter: Bernard Naville
Published: November 2007


4 Comments
Probably my favourite of the series, but is the Queen's coach that recognisable abroad? Maybe, just asking.
As a statesman I'd say yes. And even if people don't recognize it as they Queen's coach, people will see it as a dignified means of transportation and get the concept. Actually, now that I think about it, no one who doesn't understand that this is the Queen's coach would go to London anyway.
I don't know if it's just me, but at first, I thought that the tag at the bottom right had the shape of a handgun.
I like it visually but, to be honest, i'm not sure about the concept