London Is Changing
Eurostar Newlondon.fr
Advertising Agency: Leg, Paris, France
Creative Director: Gabriel Gaultier
Art Director / Illustrator: Cédric Moutaud
Copywriter: Bernard Naville
Published: November 2007
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8 Comments
Really good concept and art!
I really like this - good work!
Banksy anyone? Nice.
I Like the look of these - I didn't realise London had suddenly become 'cool' though. Thank goodness for that, we've finally caught up with France.
Totally Banksy I agree, funny they stole a British style to tell us they think London is 'cool'.
Also the logo at the bottom looks like a hand gun. Which is a rather unfortunate badge for London.
Funny oversight though.
Gun crime here is on the rise I suppose.
The logo looks a bit more b3tan than that ;-)
yeah first thing i noticed as well... find it hard to believe no-one picked up on it tbh - I'm wondering whether someone wanted to fit it in with the whole "street" thing they seem to be going for?
different way to sell eurostar and i get what they're doing but it just doesn't hit the mark for me (the stuff the other day even more so than this campaign)
Nice art direction but I'm not sure about the idea. Seems a bit flat for me...