Eurostar: Big Ben

Become completely big ben catch the London virus.

Advertising Agency: TBWA Brussels, Belgium
Creative Director: Yan macken
Art Director: Menno Buyl
Photographer: David Stewart
Published: May 2010

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12 comments

Pedestrian's picture
Pedestrian
476 pencils

Nothing about this really says "travel" to me.

And "catch the London virus"...I know something is lost in the translation...but still. What does this have to do with looking like Big Ben or fish and chips?

Guest's picture
Guest

I think they send to cannes this. I might have seen it getting silver i think!

Good Jobs Guys! Good Art Direction! Keep Rockin!

Kateter's picture
Kateter
2020 pencils

no, that's a genuine crap.

Guest's picture
Guest

doesn't like it. Copy is not translatable and like Pedestrian it doesn't make me want to travel...

capywriter's picture
capywriter
5511 pencils

Getting the London Virus is all about being completely crazy about London. The prices are low, so nothing should hold you from going... and going again.
In fact these posters are the follow-up of an internet focussed campaign. Through Facebook several 'symptoms' of the virus were spread. If you found them all, you could win a free ticket, which could be passed on to someone else after your trip (like a disease). Actually the tickets could be passed from one person to another up to 8 or 9 times.

By the way, the creative director's name is Jan Macken, not Yan ;)

Pedestrian's picture
Pedestrian
476 pencils

And still, nothing about that says "travel". You could take that "idea" and tie it to any product. "Catch the Porsche Virus." "Catch the candy virus."

So, long story short...it's a pretty bad campaign. Explaining it just makes it more complex and weird.

capywriter's picture
capywriter
5511 pencils

Everybody in Belgium knows Eurostar is all about travelling to London and back. You might need all this extra information, but Belgians don't. Eurostar has been advertising very regularly the past years. So the minute they come up with something else, it's pretty clear what they are talking about.

pdabhinav's picture
pdabhinav
100 pencils

not good

Guest's picture
Guest

It's really weird how some people here seem to find problems in every piece of advertising where in fact there are no problems at all. This is a very simple campaign - its primary task is to attract attention to the destination and inform people who could be potentially interested "in catching the virus" about the price and name of the service. IMHO the goal is reached perfectly.

Kateter's picture
Kateter
2020 pencils

wow, you mentioned 2 primary tasks and still go on with saying there's no problem with this ad?

every heard of single-minded proposition?

Guest's picture
Guest

if you read what he said again, i think it is a single minded proposition. the first thing you gotta do to get people to read the info is to grab their attention, which is just how ads should work to begin with.

Guest's picture
Guest

Wow its really good! I think alot of people here are wrong!

Dont loose the rust in yourself guys ;) Cannes is coming!

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