Euroshina: The Speed Bump

Tire service defines the road

Poor balancing of tire fitting leads to the appearance of rudder vibrations that give the feeling of a bad road even if the pavement is ideal.

Advertising Agency: Creative agency Michurin, Kyiv, Ukraine
Creative Director: Bolsunovsky Dima
Art Director: Kobzenko Slava
Copywriter: Dikusarova Lena
Designer: Vyshepan Ivan
Published: March of 2012

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6 comments

vote4pedro's picture
vote4pedro
4601 pencils

"Poor balancing of tire fitting leads to the appearance of rudder vibrations that give the feeling of a bad road even if the pavement is ideal."

If you have to explain your concept, your concept is unclear.

That One Guy's picture
That One Guy
266 pencils

I was thinking the same thing.

Wordfruit's picture
Wordfruit
1023 pencils

They did explain it, but I don't think they needed to -- I'd say the ad is clear.

Kazs's picture
Kazs
35 pencils

Not very creative...

chamindarathnayake's picture
chamindarathnayake
377 pencils

better than that

Chaminda Rathnayake

penny'sworth's picture
penny'sworth
110 pencils

Improving the headline could strengthen the idea. Using the word 'balancing' somewhere in the headline may help.
Still, not a bad idea.

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