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The Speed Bump

Agency: 
Published/Aired: 
April 2012
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Also From This Campaign (2 items)

Description: 

Poor balancing of tire fitting leads to the appearance of rudder vibrations that give the feeling of a bad road even if the pavement is ideal.

Tire service defines the road

Advertising Agency: Creative agency Michurin, Kyiv, Ukraine
Creative Director: Bolsunovsky Dima
Art Director: Kobzenko Slava
Copywriter: Dikusarova Lena
Designer: Vyshepan Ivan

Comments (6)

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Highest Rated

penny'sworth's picture
penny'sworth
110 Activity Scores

Improving the headline could strengthen the idea. Using the word 'balancing' somewhere in the headline may help.
Still, not a bad idea.

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