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The Speed Bump

Agency: 
Published/Aired: 
April 2012
Description: 

Poor balancing of tire fitting leads to the appearance of rudder vibrations that give the feeling of a bad road even if the pavement is ideal.

Print advertisment created by Michurin, Ukraine for Euroshina, within the category: Automotive.

Tire service defines the road

Advertising Agency: Creative agency Michurin, Kyiv, Ukraine
Creative Director: Bolsunovsky Dima
Art Director: Kobzenko Slava
Copywriter: Dikusarova Lena
Designer: Vyshepan Ivan

Comments (6)

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Highest Rated

chamindarathnayake's picture
chamindarathnayake
Activity Score 377

better than that

Chaminda Rathnayake

vote4pedro's picture
vote4pedro
Activity Score 4601

"Poor balancing of tire fitting leads to the appearance of rudder vibrations that give the feeling of a bad road even if the pavement is ideal."

If you have to explain your concept, your concept is unclear.

That One Guy's picture
That One Guy
Activity Score 266

I was thinking the same thing.

Wordfruit's picture
Wordfruit
Activity Score 1023

They did explain it, but I don't think they needed to -- I'd say the ad is clear.

Kazs's picture
Kazs
Activity Score 39

Not very creative...

chamindarathnayake's picture
chamindarathnayake
Activity Score 377

better than that

Chaminda Rathnayake

penny'sworth's picture
penny'sworth
Activity Score 110

Improving the headline could strengthen the idea. Using the word 'balancing' somewhere in the headline may help.
Still, not a bad idea.

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