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Published/Aired: 
October 2013
Description: 

The world is not as soft. Drink 3 dairy products a day for stronger bones.

Advertising Agency: Y&R, Kyiv, Ukraine
Creative Director: Dmitriy Barsukov
Creative Group Head: Alexander Valyukh
Senior Copywriter: Yana Dzyubenko
Art Director: Nataliya Andrietti
Photographer: Andrey Lobov
Post Production: Tough Slate Design
Production Company: Atom Film
Production Company Producer: Tanya Sokolova
Agency Production Director: Iryna Shmotolokha
Agency Production Assistant: Marina Shapran
Managing Director: Eugenia Sudienko
Account Director: Victoria Enkina

Comments (4)

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Highest Rated

mmackinven's picture
mmackinven
Activity Score 1608

The old strong bones brief, reminds me of Adschool. http://4.bp.blogspot.com/_EaAhq2URYEc/R7vp3jV0Y3I/AAAAAAAAASQ/xCbX5JVe...

61designstreet's picture
61designstreet
Activity Score 247

creative...

iambusy's picture
iambusy
Activity Score 2219

i thought you meant, creative my ...! Too too too dreamy, what were you guys smoking huh? strong bones bending poles. Wheres those real nice insights which make you feel good to drink milk and consume dairy products....

busy.

Mongoose's picture
Mongoose
Activity Score 4961

Agreed! this could pass of for any other product.

Make the logo Bigger and the black, Darker!

mmackinven's picture
mmackinven
Activity Score 1608

The old strong bones brief, reminds me of Adschool. http://4.bp.blogspot.com/_EaAhq2URYEc/R7vp3jV0Y3I/AAAAAAAAASQ/xCbX5JVe...

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