Eurocard: Champagne
Advertising Agency: SWE, Sweden
Creative Director: Björn Schumacher
Account Manager: Josef Danell
Copywriter: Daniel Vaccino
Art Director: Pelle Lundh
Advertising Agency: SWE, Sweden
Creative Director: Björn Schumacher
Account Manager: Josef Danell
Copywriter: Daniel Vaccino
Art Director: Pelle Lundh
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19 Comments
I'm not much of a fan of this. If it's trying to say "paying with our card is impressive enough", which is a decent big idea, it's missing the mark.
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brandon
www.brandonknowlden.com
The last time I checked, hinting to your clients that you have lots of debt wasn't good strategy. Conversely if you're trying to convince them that you make lots of money because there is a large margin on whatever fees you're charging them, again not so good.
not bad. a little subtle perhaps, but not bad.
awesome, i like it!
awful.
it's a fairly good idea.
won't make you go wow, but let's face it, it's better than the usual stuff all of us here produce, so why don't we just shout up?
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you mean "shout OUT"? let's shout out loud!
its a little poor
hope the TA understood!
I don't see the connect at all... What is the ad trying to convey?... Is it encouraging me to buy milk with this card or is it saying the card is as simple and effective as milk compared to its big brothers?...
To be consciously stupid, when required, is an essential part of wisdom.
mmhh, that kinda upset me. The idea of showing off your wealth thanks to the credit card... don't like it.
Very smart, I like it!
If I saw someone use a credit card to pay for a glass of milk then I'd imagine that they had liquidity (no pun intended) problems.
but it comes with a second impression. the viewer can think something like "they're that stuck up? just milk?" or something like that. plus the ad looks like an health ad, not an ad for a credit card.
I feel like headline driven ads should have good headlines.
i like alltypes, ans like more when they are intelligent.
www.renancorrea.carbonmade.com
Didn't get it thought it was a milk ad.
I got it first time I read. Some may think this is risky but in my opinion its a good ad. Make the person thinks abit to understand, maybe some people just turn the page and go on but at least they saw the card, and if that´s the case it would create the same effect as some of those regular cc ads that brings nothing new.
Very nice, i liked it
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total crap,