E*Trade Australia: Spot the Opportunity

The ad uses trader symbols for the finance markets - a bull represents a positive market, and a bear a negative market - and forms them into an Escher-esque visual illusion, demonstrating our brand's postioning about how E*Trade can help you get involved in online trading: 'Anyway you look at it, opportunities are out there.'

Credits:

Advertising Agency: WHYBIN/TBWA/TEQUILA, Melbourne, Australia
Executive Creative Director: Paul Reardon
Creative Director: Damian Royce
Art Director: Sarah Vincenzini
Copywriter: Gareth Sweet
Illustrator: Ross Murray
Designer: Pat Sofra

13 comments

morse's picture
morse
16547 pencils

This would work great as a poster.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

somecopywriter's picture
somecopywriter
1107 pencils

Very clever idea that's well executed. Nice.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

very good

ambareeshashirivaram's picture
ambareeshashirivaram
107 pencils

cool man

@

stevel's picture
stevel
423 pencils

i think that's the point...

lpgatti's picture
lpgatti
331 pencils

Lp Gatti

chuckieT's picture
chuckieT
680 pencils

The HSBC ad is a direct lift from Escher. At least this ad changed the subject to make it appropriate to finance.

vlads's picture
vlads
539 pencils

i love this treatment of art. great art!

kleenex's picture
kleenex
34654 pencils

Great art.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

nice

Saikia's picture
Saikia
51 pencils

fabulous...

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