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20 comments

Mezooo's picture
Mezooo
174 pencils

i know it's supposed to be a jail...
the jail windows is hidden and this ambient is not really pleasant...

seba-romero's picture
seba-romero
37 pencils

Yeah, it IS a jail. Sadly we have actual criminals living like this here in argentina. Well... it really happens all over the world...

NatalieM's picture
NatalieM
1687 pencils

Unfortunately, there's a great idea here, but it's not obvious enough. Also, "ambient" is misused. The word should be "ambience."

Flurb's picture
Flurb
247 pencils

Nice idea. What kills it for me is the line. It's not proper English. Ambient is an adjective not a noun.

ATTENTION ALL NON-ENGLISH AGENCIES: For a small fee, you can have a professional English speaking copywriter edit your translated copy. Simply send it to k_ro232323@hotmail.com and within 48 hours you will have perfectly correct English copy ready to insert into your ad.

I wish. If the countless agencies that need such a service would actually use it, I could retire young.

Adaddicted's picture
Adaddicted
3435 pencils

Translation service at AoTW.... ; )
South American agencies would be obliged!

withalltherespects

ironcity's picture
ironcity
55 pencils

totally agree with Flurb. as a native english speaker i see so many really nice campaigns on this site which people worked very hard on, but the line is either lost in translation or simply doesn't make sense. the time spent on working out a concept and then executing it is lengthy, and for your peers to truly appreciate your work they have to understand it... so take the 48 extra hours and and send it to Flurb!

Bárbara Guilherme's picture
Bárbara Guilherme
38 pencils

So, the correct translation would be "any place"?

Flurb's picture
Flurb
247 pencils

"Any place gets..." could work. But I would opt for something more like "Any living space..." or "Any room..." or even "Any environment". Any one of these would work better than "Any ambient..."

Bárbara Guilherme's picture
Bárbara Guilherme
38 pencils

Ok, I got it! And when do I use "ambient"?

Flurb's picture
Flurb
247 pencils

Synonyms to "ambient" include "surrounding" or "encircling". It can be used as follows: The tape recorder picked up too many ambient sounds. Hope that helps.

Flurb's picture
Flurb
247 pencils

Synonyms of "ambient" include "surrounding" or "encircling". It can be used as follows: The tape recorder picked up too many ambient sounds. Hope that helps.

Bárbara Guilherme's picture
Bárbara Guilherme
38 pencils

Thank you to emprove my poor English!

chunkylover's picture
chunkylover
51 pencils

If I was 70 and wanted to have my house full of clutter, this would be my environment.

Also, better photoshop skills on the left wall wouldn't hurt

wickedcheese's picture
wickedcheese
84 pencils

When my eyes finally noticed the jail cell windows right there, I was going "OHHH MAN!"
Anyone wanna go to jail with me? Hehe.

ironcity's picture
ironcity
55 pencils

totally agree with Flurb. as a native english speaker i see so many really nice campaigns on this site which people worked very hard on, but the line is either lost in translation or simply doesn't make sense. the time spent on working out a concept and then executing it is lengthy, and for your peers to truly appreciate your work they have to understand it... so take the 48 extra hours and and send it to Flurb!

Frits Harkema's picture
Frits Harkema
713 pencils

This is really good! You never want to leave the house! What and original idea!

XL's picture
XL
214 pencils

Take away the title. Would you still get it? I didn't. There are actually homes that have window bars like that, so nothing about that image said "jail" to me. Except the title. We need to either get rid of the titles or make them more generic (for example, this one could have been called "Ambient 1" or something.)

Remember, the consumer viewing audience doesn't have the advantage of seeing a title on the ad, nor should we. People rely too heavily on it. If the ad doesn't make sense without a title, it shouldn't be presented.

Satria280471's picture
Satria280471
48 pencils

Agree! There's no law on restricting people for using window with bars like that. If this really wants to represent jail, a barb-wired fence on the outside would a nice addition.

CR_AD's picture
CR_AD
413 pencils

On this campaign I have a preference for the Sewer because it is more evident, then I find the nice idea, but, a young but all the same, I would have can be nevertheless left one or two elements in every decoration, kind as piping for sewers and can be one bed of prison for the other one, the inconvenience is that the campaign becomes more evident but it is an advantage also if we recherhce the other thing than a price !

www.coupsdepub.com

samuelcarlos's picture
samuelcarlos
110 pencils

It looks like it smells of mothballs.

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