Grrrr's picture
1963 pencils

Ivan, where are the comments? It's been a while...

ivan's picture

This ad has been posted just a few minutes ago. Patience. Maybe members are speechless. ;)

Berlini89's picture
45 pencils

pahh... speechless? ;)

i don't get the ad.

Berlini89's picture
45 pencils

pahh... speechless? ;)

i don't get the ad.

teenquey's picture
290 pencils

Pointers: Word in bubbles symbolizes furniture

Read the copy:
There is a time that just exchanging your furniture's position is not enough anymore.

On why the words in the bubbles are being exchanged in position and makes no sense. -> Suggesting that it is being too pushed to have the words exchanged to have a new meaning. -> Get a new word (furniture).


teenquey's picture
290 pencils

I like it!

All ears's picture
All ears
233 pencils

Yes, I don't get it either.

A little help?

Anabel's picture
46 pencils

How's it that u dont get it? Have u read the copy?

u will come to the point that moving your forniture from placa to place in your room wont be enough, so go and get some new one.

How about now?

Copy_ranter's picture
194 pencils

I like it! It's not award winning but it's a great way to tackle a problem from a copy perspective.

JAGGY's picture
1382 pencils

You have to work hard to like it.

Jaggy, MICA Ahmedabad

mishkaa's picture
296 pencils

Pathetic....duped by the thumbnail!

andré ™'s picture
andré ™
144 pencils

It's easy to get once you read the small copy, but I don't think it would sell any furniture.

andré ™'s picture
andré ™
144 pencils

Oh, it's a pretty cool store, kind like copycat of Ikea.

Ronas's picture
30 pencils

Very nice ad.

Great copywrite.

NatalieM's picture
1685 pencils

It makes sense, but if you read into it, then it means if you change your furniture around even once, it doesn't look good anymore. That makes me think that Etna furniture is not very versatile. Maybe you should go for the positive on this one and present Etna furniture as the most versatile furniture instead of its competitors being not versatile. Just a thought.

Abra Cadabra's picture
Abra Cadabra
102 pencils

It's a lot simpler than that. They're just poking fun at those people who, instead of buying new furniture, just try to re-arrange their old furniture to get a new look. They want those people to buy new furniture from them instead.

I actually kind of like this ad, except for the 3-D effects they applied to the borders of the word bubbles.

sloppy4's picture
1494 pencils

this ad sucks
ad this sucks
sucks ad this

december's picture
93 pencils

the idea is nice, but the copy just above the logo and tag, sense makes no

monotone's picture
301 pencils

OMG Brazil! Yes, I was speechless for a bit.

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