Etisalat Yellow Pages: Stand Out, Car rental

Advertising Agency: LOWE MENA, Dubai, UAE
Creative Director: Marwan Saab
Art Directors: Prashant Yeware, Pramod Surwase
Copywriter: Marwan Saab
Account manager: Jean Pierre
Senior Account Manager: Farhan Farooq
Published: November 2011

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13 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Too simple - could have done something to give 'yellow' more meaning but this? Feels like a nice first thought though.

Roger Keynes's picture
Roger Keynes
5498 pencils

Lovely YP expression. Great little campaign.

Will Think for Salary

Takmelius's picture
Takmelius
198 pencils

Might work if everything in life was black and white!

But what if I'm looking for cheese stores? Lemon, pineapple, corn, squash or banana suppliers? Golden labrador, chick and canary pet stores? Daffodil, dandelion or sunflower shops? Raincoat, Post-it, pencil or school-bus manufacturers? Mustard, custard or butter makers? Big Bird, Pac-man, Smiley or Tweetie or Sponge Bob costume makers? :P

Oh and btw, the universally recognized colour for hard-hats is....yellow!

ACreativeSpirit's picture
ACreativeSpirit
176 pencils

Well the fact is that this can work with anything of any color except for yellow. Put green red blue purple navy pink any color and have an object the same color and the concept works.

Always try to be unique even when forced to conform.

Takmelius's picture
Takmelius
198 pencils

It would work if the message was, 'Be visible with yellow pages', not 'Stand out'. Any colour would be visible on any colour that's not the same as it is. But only a few colours provide a high enough contrast for them to 'stand out' on yellow. Which makes yellow just as good as any other colour in the 'making things stand out' area. :D

andylefty's picture
andylefty
4533 pencils

Simple = good.

Takmelius's picture
Takmelius
198 pencils

and the simple thought here is: just like some colours create a high contrast on yellow, some brands will get noticed in the yellow pages?!

kleenex's picture
kleenex
27266 pencils

Simple, but not so hot.

whitewhite's picture
whitewhite
253 pencils

and if not yellow apges, am not gonna be on a black page for sure...so i am not too attracted.

restless44's picture
restless44
32 pencils

this first idea. 0 effort.
simplicity doesn't mean that you don't use your brain!!! DAH..another bad campaign from LOWE Dubai!

Abhishek Parikh's picture
Abhishek Parikh
566 pencils

This idea breaks the notion... that first idea should always be ignored.

Milan Solanki's picture
Milan Solanki
986 pencils

'Be visible with yellow pages' could work better, agree with takmelius

prabhakar uppari's picture
prabhakar uppari
58 pencils

i like whole campaign, very nice

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