Etisalat: Calling Egypt

Global Business Plan
International Business Landline Calls For Aed 1/min

Advertising Agency: Lowe Mena, Dubai, UAE
Creative Director: Marwan Saab
Art Directors: Prashant Yeware, Pramod Surwase
Photographer: Mansoor Bhatti
Makeup: Ieva Nemciauskaite
Account Handler: Maram Salah
Senior Account Manager: Farhan Farooq
Published: November 2011

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10 comments

restless44's picture
restless44
32 pencils

Didn't get this!! whats so unique about it!!! beside that the photoshop is sooooo bad!

andylefty's picture
andylefty
4533 pencils

So they're international cliche symbols. What's the global business plan?

ashan's picture
ashan
70 pencils

it's nice, but it's not a fresh idea. It gives its message clearly, but nothing more.

Whatever you do, work at it with all your heart, as working for the Lord, not for men Colossians 3-23

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

Bad art work. I don't like the use of photoshop in this ad

Billoughsby's picture
Billoughsby
5091 pencils

I like the positioning of the URL.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Takmelius's picture
Takmelius
198 pencils

Come on you guys!!! This is an amazing brief. Cheap International business calls.
All this says is, 'Mummies on the phone!"

mitali prasad's picture
mitali prasad
408 pencils

actually...it's pertaining onyl to that particular place...right?i mean egypt only for that coutnry, and U.S.A. separately? Otherwise please explain...

Rodolfomag's picture
Rodolfomag
70 pencils

the art could be better, but the idea is cool, is easily understood.

dehka's picture
dehka
4 pencils

Ok so the ad is saying that Etisalat (mobile company) now working in Egypt but why the pyramid so blur and why the King Toot in his casket wouldn't it be better to have him doing something more live and useing mobile phone not landline phone !!!!

sunilcreates's picture
sunilcreates
166 pencils

Very bad. Not happening.

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