Essilor / Varilux: Multifocal Lens, Woman

See From Any Distance. Varilux Multifocal Lens.

Advertising Agency: Publicis Brasil, São Paulo, Brazil
Creative Directors: Hugo Rodrigues, Kevin Zung
Art Director: Antonio Correa
Copywriter: Gustavo Alves
Illustrator: Antonio Correa
Published: April 2011

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3 comments

Nike Diesel's picture
Nike Diesel
13339 pencils

That's one hardcore visual for a product like this :)
I really dig this, both idea and execution. Great work!

freakads's picture
freakads
9 pencils

The packshoot is confusing. It is not new, esher did first, than another artist, than smart for two, now this guys. But I like. Good not brilliant ad.

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