See From Any Distance. Varilux Multifocal Lens.
Advertising Agency: Publicis Brasil, São Paulo, Brazil
Creative Directors: Hugo Rodrigues, Kevin Zung
Art Director: Antonio Correa
Copywriter: Gustavo Alves
Illustrator: Antonio Correa
Published: April 2011
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28 Comments
Visually great. A little hard to understand the message.
What hath God wrought
top class!!
good.
"If you are irritated by every rub, how will you be polished?"
— Rumi
The Twilight Zone called, they want their glasses back.
Striking visuals. Not sure about the looking inside your own head thing that's going on.
I think people who actually have vision problem will understand this better than people who don't.
Great visual.
//usevertising v.s badvertising//
C'est une question de vie ou de mort.
Applause for both the creative team and client.
Love the art.
Way too difficult.
I don't like it. But then, I don't like Magritte either.
Visually striking and straight to the point ! Thumbs up !
The visual was done, but I liked the packshot.
visually great
Not so sure this idea works for me
Good ideia.Great ghost.
Jack
Bom! Parabéns!
3D？
please people look at this!!!
this idea have been stolen : http://www.ill-studio.com/works/view-all/66-domus.htm
The reference is not new:
Esher did it many years ago.
This cover page above too.
Some ads did it before:
http://3.bp.blogspot.com/__XCWUd8FFjQ/TScpOJSNOYI/AAAAAAAAMVI/5aB8_7q4...
But i like this campaign.
Great Work.
Good!
Just to correct you my friend! Is not Esher is Escher.
But I agree.
It's not a new technique.
But work well.
Great Idea.
OK for me!
Nice.
Cool Retouch!
The pack shoot is the best part for me.
Nice Retouch!
The pack shoot is very cool!
The Idea is good!
I like it!
I like the art
yeah very nice visual, like the grey tones
Genius art direction.
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Good idea..
done
http://www.joelapompe.net/2011/07/13/just-an-illusion-malinowsky-portr...
http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe
When ad copy ad, I don't like. But ad using http://ffffound.com/ arts reference is ok for me. Wherever, I don,t like it so much. It,s just ok. Maybe good.
Nice use of art in an ad. The visual is great. Idea good. I don't like the packshoot. For me is confuse.