Essilor / Varilux: Multifocal Lens, Boy

See From Any Distance. Varilux Multifocal Lens.

Advertising Agency: Publicis Brasil, São Paulo, Brazil
Creative Directors: Hugo Rodrigues, Kevin Zung
Art Director: Antonio Correa
Copywriter: Gustavo Alves
Illustrator: Antonio Correa
Published: April 2011

Related videos by Shutterstock

27 comments

morse's picture
morse
15028 pencils

Visually great. A little hard to understand the message.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Pentastic's picture
Pentastic
53 pencils

top class!!

bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

good.

"If you are irritated by every rub, how will you be polished?"
— Rumi

CuriousPencil's picture
CuriousPencil
4227 pencils

The Twilight Zone called, they want their glasses back.

MidasTouch's picture
MidasTouch
1024 pencils

I think people who actually have vision problem will understand this better than people who don't.
Great visual.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

AssassinX's picture
AssassinX
1329 pencils

Applause for both the creative team and client.

Love the art.

Diplodokus's picture
Diplodokus
1761 pencils

Way too difficult.

pest0's picture
pest0
55 pencils

I don't like it. But then, I don't like Magritte either.

pork_eater's picture
pork_eater
662 pencils

Visually striking and straight to the point ! Thumbs up !

SuperAndrew's picture
SuperAndrew
99 pencils

The visual was done, but I liked the packshot.

Glut's picture
Glut
3947 pencils

visually great

kleenex's picture
kleenex
25488 pencils

Not so sure this idea works for me

Jackbr's picture
Jackbr
1360 pencils

Good ideia.Great ghost.

Jack

Fera Groove's picture
Fera Groove
196 pencils

Bom! Parabéns!

8301059's picture
8301059
17 pencils

3D?

guillaume auguet's picture
guillaume auguet
2 pencils

please people look at this!!!
this idea have been stolen : http://www.ill-studio.com/works/view-all/66-domus.htm

NIKO65's picture
NIKO65
5 pencils

The reference is not new:
Esher did it many years ago.

This cover page above too.

Some ads did it before:
http://3.bp.blogspot.com/__XCWUd8FFjQ/TScpOJSNOYI/AAAAAAAAMVI/5aB8_7q4...

But i like this campaign.

Great Work.
Good!

GRUWG's picture
GRUWG
5 pencils

Just to correct you my friend! Is not Esher is Escher.

But I agree.

It's not a new technique.
But work well.

Great Idea.
OK for me!

Nice.

joshuar's picture
joshuar
3 pencils

Cool Retouch!

The pack shoot is the best part for me.

Fibz's picture
Fibz
3 pencils

Nice Retouch!
The pack shoot is very cool!
The Idea is good!

I like it!

niniasufle's picture
niniasufle
407 pencils

I like the art

abdeLooK's picture
abdeLooK
252 pencils

yeah very nice visual, like the grey tones

ace85le's picture
ace85le
3939 pencils

Genius art direction.

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

purshotham's picture
purshotham
455 pencils

Good idea..

Crismartin's picture
Crismartin
9 pencils

When ad copy ad, I don't like. But ad using http://ffffound.com/ arts reference is ok for me. Wherever, I don,t like it so much. It,s just ok. Maybe good.

freakads's picture
freakads
9 pencils

Nice use of art in an ad. The visual is great. Idea good. I don't like the packshoot. For me is confuse.

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments