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Published/Aired: 
March 2010
Description: 

Don't bring last night home with you.
Your liver will thank you in the morning.

Advertising Agency: Saatchi & Saatchi, Johannesburg, South Africa
Creative Director: Adam Wittert
Art Directors: Marais Janse Van Rensburg, Keshia Meyerson
Copywriter: Kiran Reddy
Photographer: Michael Meyersfeld

Comments (5)

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Highest Rated

bad astronaut's picture
bad astronaut
Activity Score 544

could be more over the top....

atb2005's picture
atb2005
Activity Score 13561

A total miss. Unless you know what Essentiale is for, you are unlikely to figure it out from these images. And, by the way, the people on the right may not necessarily be drunk. You don't always have to be drunk to sing karaoke. The midget rapper, I can tell, has been photoshopped into the picture later. 7 stars just for the concept, which, though original, is not well executed.

Shawali's picture
Shawali
Activity Score 8442

Karaoke and midget rapper are bad for the liver?

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Adaddicted's picture
Adaddicted
Activity Score 3435

I do not waste my time commenting on it ; )

withalltherespects

dreadboy's picture
dreadboy
Activity Score 413

The fellow on the lower right corner is so "a bonus" that I would have skipped, especially with the backwards writing on its shirt (flipped, but forgot/lazied switching the text)

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

bad astronaut's picture
bad astronaut
Activity Score 544

could be more over the top....

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