Essentiale: Boy

Don't bring last night home with you.
Your liver will thank you in the morning.

Advertising Agency: Saatchi & Saatchi, Johannesburg, South Africa
Creative Director: Adam Wittert
Art Directors: Marais Janse Van Rensburg, Keshia Meyerson
Copywriter: Kiran Reddy
Photographer: Michael Meyersfeld
Published: March 2010

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5 comments

atb2005's picture
atb2005
13567 pencils

A total miss. Unless you know what Essentiale is for, you are unlikely to figure it out from these images. And, by the way, the people on the right may not necessarily be drunk. You don't always have to be drunk to sing karaoke. The midget rapper, I can tell, has been photoshopped into the picture later. 7 stars just for the concept, which, though original, is not well executed.

Shawali's picture
Shawali
8386 pencils

Karaoke and midget rapper are bad for the liver?

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Adaddicted's picture
Adaddicted
3435 pencils

I do not waste my time commenting on it ; )

withalltherespects

dreadboy's picture
dreadboy
413 pencils

The fellow on the lower right corner is so "a bonus" that I would have skipped, especially with the backwards writing on its shirt (flipped, but forgot/lazied switching the text)

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

bad astronaut's picture
bad astronaut
544 pencils

could be more over the top....

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