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Wave

Agency Network: 
Published/Aired: 
August 2009
Description: 

Print advertisment created by Saatchi & Saatchi, Singapore for ESPN, within the category: Media.

It's like being there.

Advertising Agency: Saatchi & Saatchi Singapore
Executive Creative Director: Richard Copping
Creative Director: Andrew Petch
Art Directors: Richard Copping, Eddie Wong
Photographer: Sebastian Tan
Retouchers: Kendrick Wong, Deedee Ferninandus
Copywriter: Andrew Petch
Photo studio: Shooting Gallery
Digital Imaging: Quay Digital

Comments (24)

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Guest's picture
Guest

Can somebody explain?

magintosh's picture
magintosh
Activity Score 62

it's the wave, a common sporting event ritual for fans. they're watching the games at home on espn....it's like being at the game.

Guest's picture
Guest

they are doing the wave

Guest's picture
Guest

It's the wave.

Guest's picture
Guest

its easy..... i like it...

magintosh's picture
magintosh
Activity Score 62

love it. cool idea.

Guest's picture
Guest

nice. the wave is big, specially in south america

Guest's picture
Guest

Pirate of the Caribbean:

Good insight. Very simple and clever thinking.
I like it. Very good guys.

Guest's picture
Guest

La Olaaaaaaaaaa!!!!!!!!!!

Guest's picture
Guest

Nice

Guest's picture
Guest

Is the wave something common in Singapore?

A stranger abroad's picture
A stranger abroad
Activity Score 427

It's known and recognised everywhere.

Grace Bastien's picture
Grace Bastien

Nice direction.

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Nice

KESHAV's picture
KESHAV
Activity Score 149

cool idea

RAM KATE's picture
RAM KATE
Activity Score 765

A wave in a stadium is done when the game is in progress and nothing is happening. The above concept shows how that the media has brought the show live direct in millions of homes with the similar pulsating excitement as taking place in the stadium. Whether it's like watching live at the scene or at home you miss nothing. That's it USP

RAM KATE

gon_enelcamino's picture
gon_enelcamino
Activity Score 838

a bit boring

Ad_me's picture
Ad_me
Activity Score 80

nice one petchy

Arkadiusz's picture
Arkadiusz
Activity Score 1275

I like it

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

Guest's picture
Guest

It's called a mexican wave. Because of the 1986 Fifa world cup (in mexico) It wasn't the most exciting of tournaments so the crowd did it a lot to keep them selves entertained.

But surly this mexican wave is being formed by the celebration of a goal in different peoples living rooms all over the country.

premc's picture
premc
Activity Score 917

good !!!

8/10

radical

firebug's picture
firebug
Activity Score 1113

nice

Guest's picture
Guest

another nice one from Saatchi Singapore. Copping is an art master!

Guest's picture
Guest

its exactly the same execution of an ad done by saatchi malaysia for a detergent brand.

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