ESPN: Not good enough for Beijing, 3
Olympic Games. For the few good ones.
Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Wilson Mateos, Márcio Ribas
Photographer: Jair Lanes
Copywriter: Isabella Paulelli
Art Director: Vico Benevides


10 comments
Funny! Nice visual.
Dima's good enough for me. beats cycling, at least.
Love it! Great shot, cool tag line. Well done.
Hmmm.
This isn't working for me.
The visual doesn't make me want to watch ESPN unfortunately.
I don't think the tag line works either 'Olympic Games. For the few good ones.' not sure what that means.
We're going to need more lube.
dont get the meaning, here, is for the few bad ones.
i'm afraid, doesn't invite me to watch the games either. the olympics spirit (however boring and politically correct it may be) is as far from this ad as i am from china right now. especially the spoonface one.
these cool guys are good at what they do, but not cool enough to wear skinny shorts and play geeky badminton and whatnot?
get out of my dad's telly and let him finish his beer, please.
rely very bad at all.
Is this a Fiat?
Hello ad. What are you trying to tell me?
don't you get it??? this guy is cranking up a car with his head!!!
(I don't get it either)