ESPN: Not good enough for Beijing, 3

Olympic Games. For the few good ones.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Wilson Mateos, Márcio Ribas
Photographer: Jair Lanes
Copywriter: Isabella Paulelli
Art Director: Vico Benevides

August 2008


M.Yoda's picture
63 pencils

Funny! Nice visual.

Audrius Kubrik's picture
Audrius Kubrik
828 pencils

Dima's good enough for me. beats cycling, at least.

Wilford Brimley's picture
Wilford Brimley
32 pencils

Love it! Great shot, cool tag line. Well done.

1838 pencils


This isn't working for me.

The visual doesn't make me want to watch ESPN unfortunately.

I don't think the tag line works either 'Olympic Games. For the few good ones.' not sure what that means.

We're going to need more lube.

feel's picture
168 pencils

dont get the meaning, here, is for the few bad ones.

Audrius Kubrik's picture
Audrius Kubrik
828 pencils

i'm afraid, doesn't invite me to watch the games either. the olympics spirit (however boring and politically correct it may be) is as far from this ad as i am from china right now. especially the spoonface one.

these cool guys are good at what they do, but not cool enough to wear skinny shorts and play geeky badminton and whatnot?

get out of my dad's telly and let him finish his beer, please.

dodome's picture
6 pencils

rely very bad at all.

piet miller's picture
piet miller
58 pencils

Is this a Fiat?

floydeepurple's picture
349 pencils

Hello ad. What are you trying to tell me?

pscs's picture
440 pencils

don't you get it??? this guy is cranking up a car with his head!!!

(I don't get it either)

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