ESPN: Not good enough for Beijing, 1
Olympic Games. For the few good ones.
Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Wilson Mateos, Márcio Ribas
Photographer: Jair Lanes
Copywriter: Isabella Paulelli
Art Director: Vico Benevides


8 comments
funny...
http://dgdico.blogspot.com/
jajajajajajajaajajajajajaja
Nice shots, slightly convoluted concept. But any of these would be more interesting to watch than synchronized diving.
Goooooooooooooooood!!!!!!!!!!!!!!!!!!
I don't get it. He's not good enough for the olympic fish-chopping competition?
I don't get it.
haha lol, good photo, but I don't really get it.
ditto david hasselblad.
well, in any case, what a waste of fish (if they chucked them away after the photo shoot). and i bet you the stains on that guy was added on :P
Funny!
I'm not sure what the meaning is here, either. My best guess is this and the other two ads show ridiculous (though interesting) sports, and the Olympic games are "for the few good" sports.