ESPN: Not good enough for Beijing, 1

ESPN: Not good enough for Beijing, 1
Average: 7 (13 votes)

Olympic Games. For the few good ones.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Wilson Mateos, Márcio Ribas
Photographer: Jair Lanes
Copywriter: Isabella Paulelli
Art Director: Vico Benevides

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ESPN: Not good enough for Beijing, 2
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8 comments

dico's picture
332 pencils
dicoThursday, August 14, 2008 - 08:01

funny...

http://dgdico.blogspot.com/

Maui's picture
58 pencils
MauiThursday, August 14, 2008 - 13:31

jajajajajajajaajajajajajaja

jebus's picture
453 pencils
jebusThursday, August 14, 2008 - 16:44

Nice shots, slightly convoluted concept. But any of these would be more interesting to watch than synchronized diving.

Kamelaman's picture
26 pencils
KamelamanFriday, August 15, 2008 - 01:22

Goooooooooooooooood!!!!!!!!!!!!!!!!!!

David Hasselblad's picture
120 pencils
David HasselbladFriday, August 15, 2008 - 03:57

I don't get it. He's not good enough for the olympic fish-chopping competition?

dodome's picture
6 pencils
dodomeFriday, August 15, 2008 - 14:08

I don't get it.

pscs's picture
440 pencils
pscsWednesday, August 20, 2008 - 20:26

haha lol, good photo, but I don't really get it.

ditto david hasselblad.

well, in any case, what a waste of fish (if they chucked them away after the photo shoot). and i bet you the stains on that guy was added on :P

sonyam3's picture
sonyam3Wednesday, October 15, 2008 - 22:05

Funny!

I'm not sure what the meaning is here, either. My best guess is this and the other two ads show ridiculous (though interesting) sports, and the Olympic games are "for the few good" sports.