ESPN: Not good enough for Beijing, 1

Olympic Games. For the few good ones.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Wilson Mateos, Márcio Ribas
Photographer: Jair Lanes
Copywriter: Isabella Paulelli
Art Director: Vico Benevides

8 comments

dico's picture
dico
332 pencils
Maui's picture
Maui
58 pencils

jajajajajajajaajajajajajaja

jebus's picture
jebus
478 pencils

Nice shots, slightly convoluted concept. But any of these would be more interesting to watch than synchronized diving.

Kamelaman's picture
Kamelaman
26 pencils

Goooooooooooooooood!!!!!!!!!!!!!!!!!!

David Hasselblad's picture
David Hasselblad
120 pencils

I don't get it. He's not good enough for the olympic fish-chopping competition?

dodome's picture
dodome
6 pencils

I don't get it.

pscs's picture
pscs
440 pencils

haha lol, good photo, but I don't really get it.

ditto david hasselblad.

well, in any case, what a waste of fish (if they chucked them away after the photo shoot). and i bet you the stains on that guy was added on :P

sonyam3's picture
sonyam3

Funny!

I'm not sure what the meaning is here, either. My best guess is this and the other two ads show ridiculous (though interesting) sports, and the Olympic games are "for the few good" sports.

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