Ads of the World A Graphics.com site

ESPN: Not good enough for Beijing, 1

ESPN: Not good enough for Beijing, 1
Your rating: None Average: 6.9 (13 votes)

Olympic Games. For the few good ones.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Wilson Mateos, Márcio Ribas
Photographer: Jair Lanes
Copywriter: Isabella Paulelli
Art Director: Vico Benevides

Comments

dico's picture 332 pencils
Maui's picture 58 pencils

jajajajajajajaajajajajajaja

jebus's picture 339 pencils

Nice shots, slightly convoluted concept. But any of these would be more interesting to watch than synchronized diving.

Kamelaman's picture 26 pencils

Goooooooooooooooood!!!!!!!!!!!!!!!!!!

Wellcome!!!!! Kamela Man

David Hasselblad's picture 120 pencils

I don't get it. He's not good enough for the olympic fish-chopping competition?

dodome's picture 6 pencils

I don't get it.

pscs's picture 444 pencils

haha lol, good photo, but I don't really get it.

ditto david hasselblad.

well, in any case, what a waste of fish (if they chucked them away after the photo shoot). and i bet you the stains on that guy was added on :P

sonyam3's picture

Funny!

I'm not sure what the meaning is here, either. My best guess is this and the other two ads show ridiculous (though interesting) sports, and the Olympic games are "for the few good" sports.

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop. Please note that guest comments do not appear immediately.

 
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <blockquote> <img>
  • Lines and paragraphs break automatically.
  • Web page addresses and e-mail addresses turn into links automatically.

More information about formatting options

Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more

On Demand Videos


On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!