ESPN: Boring

Advertising Agency: Arnold Worldwide, Boston, USA
Creative Director: Ralph Watson
Art Director: Ralph Watson
Production Manager: Marita Stapleton
Copywriters: Mark St. Amant, Wade Devers

May 2008


R. Rinaldi's picture
R. Rinaldi
686 pencils


Alistair C.'s picture
Alistair C.
692 pencils

usually when you do a copy ad you have an interesting line.

ivan's picture

I think this is a clever line.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10679 pencils

I actually love this this line. Just the right tone. The whole ad is nicely written. Matter of fact, the entire campaign is well-constructed top to bottom in my opinion. One Show or not, the work deserves recognition.

andré ™'s picture
andré ™
144 pencils

I don't really get it...

AD1014's picture
307 pencils

i cannot even believe how stiff this line is. 3 writers? awful.

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