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Bones, 3

Agency: 
Published/Aired: 
July 2008
Description: 
Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Daniel Prado
Copywriter: Patricia Leme
Photographer: Paulo Vainer
Illustrators: Roberto Jun, Bruno Mazzilli
Digital Retouch: Alexandre Calvin, Daniel Leão
Artist: Marco Di Giorgio

Comments (19)

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Highest Rated

Scam Detector's picture
Scam Detector
Activity Score 1048

Your reply is so lame, semantically speaking.

jazarah's picture
jazarah
Activity Score 1262

wow!

ahmed ragheb's picture
ahmed ragheb
Activity Score 297

i like it !!

ALAA's picture
ALAA
Activity Score 441

It’s really nice.. I didn’t see something like it befor.. good idea and good art direction.

craftsman's picture
craftsman
Activity Score 67

I like it too.
But, isn't the bone supposed to be hollow inside? Or does anyone think it's not that important...
Not busting balls, Just curious.

sloppy4's picture
sloppy4
Activity Score 1494

i don't know what your bones are made of, but mine are plenty solid.

Jupiter's picture
Jupiter
Activity Score 547

oh yeah? have you ever heard of bone marrow dude? a soft fatty substance in the cavities of bones, in which blood cells are produced?
go cut yourself and show us you are "plenty solid" before you boast!!!

nevertheless, the "visuals" and not your bone sburns... are pretty solid! nice work guys!

commenting just to gather more pencils:-)

sloppy4's picture
sloppy4
Activity Score 1494

my point was, they're not hollow.

over and out?

norrzak's picture
norrzak
Activity Score 4

Sorry if I sound rude sburns4, but i suggest grabbing a dictionary and look up the word hollow. Its usually EMPTY inside a hollow object, and I do believe the message will be skewered if the visual treatment was medically accurate.

sloppy4's picture
sloppy4
Activity Score 1494

oy. you and jupiter should get a room. you're both idiots.

Scam Detector's picture
Scam Detector
Activity Score 1048

Unlike you, they are right.

sloppy4's picture
sloppy4
Activity Score 1494

you know what toro, f off.

craftsman's picture
craftsman
Activity Score 67

Man! Look at what an innocent question may spark!
But seriously sburns4, the bones are hollow whether you like it or not - strictly anatomically speaking...

http://www.dkimages.com/discover/previews/959/5015481.JPG

...which is why I asked the question about the creative license in the first place.
As I said, the idea behind the work is solid! :)

cheers.

sloppy4's picture
sloppy4
Activity Score 1494

it is kinda funny.

hollow to me made it sound like it was empty. semantics perhaps.

and i'm award of bone structure. a best friend had bone marrow injections several times. and i've been through the bodies exhibit twice and have had several broken bones myself.

and i like the ads, and i totally get it and buy it.
but that seems besides the point at this juncture.

Scam Detector's picture
Scam Detector
Activity Score 1048

Your reply is so lame, semantically speaking.

Davosk's picture
Davosk
Activity Score 4815

Nice ads, I'm just dissappointed that there are two skateboards. Three different Xsports would have made this campaign very good.

Frits Harkema's picture
Frits Harkema
Activity Score 713

Not bad. Still, very constructed.

Jimdjango's picture
Jimdjango
Activity Score 15

Cool idea. It does look a little like a tree instead of a bone.
What's with all the anger in this blog?

STRTLRS's picture
STRTLRS
Activity Score 1601

Calm down peeps, it's only someone's poorly executed work. I would like it more if the bones were attached to a recognizable part of the body. I also don't like how they look computer generated.

---------------
I think, therefore... yeah.

Jupiter's picture
Jupiter
Activity Score 547

sburns4 doesn't know what he's saying coz he's just A PLAIN STUPID DUDE!!! first he says his bone is "plenty solid" and then they're not "hollow"???
yeah right!! He's an alien who's a@##hole is located between his eyes!!! go F#@$ urself dude...with your "plenty solid bone" hahaha!---you're the real idiot!!!

commenting just to gather more pencils:-)

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