ESPN: Bones, 3

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Daniel Prado
Copywriter: Patricia Leme
Photographer: Paulo Vainer
Illustrators: Roberto Jun, Bruno Mazzilli
Digital Retouch: Alexandre Calvin, Daniel Leão
Artist: Marco Di Giorgio

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19 comments

jazarah's picture
jazarah
1262 pencils

wow!

ahmed ragheb's picture
ahmed ragheb
297 pencils

i like it !!

ALAA's picture
ALAA
439 pencils

It’s really nice.. I didn’t see something like it befor.. good idea and good art direction.

craftsman's picture
craftsman
67 pencils

I like it too.
But, isn't the bone supposed to be hollow inside? Or does anyone think it's not that important...
Not busting balls, Just curious.

sloppy4's picture
sloppy4
1496 pencils

i don't know what your bones are made of, but mine are plenty solid.

Jupiter's picture
Jupiter
547 pencils

oh yeah? have you ever heard of bone marrow dude? a soft fatty substance in the cavities of bones, in which blood cells are produced?
go cut yourself and show us you are "plenty solid" before you boast!!!

nevertheless, the "visuals" and not your bone sburns... are pretty solid! nice work guys!

commenting just to gather more pencils:-)

sloppy4's picture
sloppy4
1496 pencils

my point was, they're not hollow.

over and out?

norrzak's picture
norrzak
4 pencils

Sorry if I sound rude sburns4, but i suggest grabbing a dictionary and look up the word hollow. Its usually EMPTY inside a hollow object, and I do believe the message will be skewered if the visual treatment was medically accurate.

sloppy4's picture
sloppy4
1496 pencils

oy. you and jupiter should get a room. you're both idiots.

Toro's picture
Toro
1007 pencils

Unlike you, they are right.

sloppy4's picture
sloppy4
1496 pencils

you know what toro, f off.

craftsman's picture
craftsman
67 pencils

Man! Look at what an innocent question may spark!
But seriously sburns4, the bones are hollow whether you like it or not - strictly anatomically speaking...

http://www.dkimages.com/discover/previews/959/5015481.JPG

...which is why I asked the question about the creative license in the first place.
As I said, the idea behind the work is solid! :)

cheers.

sloppy4's picture
sloppy4
1496 pencils

it is kinda funny.

hollow to me made it sound like it was empty. semantics perhaps.

and i'm award of bone structure. a best friend had bone marrow injections several times. and i've been through the bodies exhibit twice and have had several broken bones myself.

and i like the ads, and i totally get it and buy it.
but that seems besides the point at this juncture.

Toro's picture
Toro
1007 pencils

Your reply is so lame, semantically speaking.

Davosk's picture
Davosk
4825 pencils

Nice ads, I'm just dissappointed that there are two skateboards. Three different Xsports would have made this campaign very good.

Frits Harkema's picture
Frits Harkema
713 pencils

Not bad. Still, very constructed.

Jimdjango's picture
Jimdjango
15 pencils

Cool idea. It does look a little like a tree instead of a bone.
What's with all the anger in this blog?

STRTLRS's picture
STRTLRS
1607 pencils

Calm down peeps, it's only someone's poorly executed work. I would like it more if the bones were attached to a recognizable part of the body. I also don't like how they look computer generated.

---------------
I think, therefore... yeah.

Jupiter's picture
Jupiter
547 pencils

sburns4 doesn't know what he's saying coz he's just A PLAIN STUPID DUDE!!! first he says his bone is "plenty solid" and then they're not "hollow"???
yeah right!! He's an alien who's a@##hole is located between his eyes!!! go F#@$ urself dude...with your "plenty solid bone" hahaha!---you're the real idiot!!!

commenting just to gather more pencils:-)

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