ESPN: Bones, 1

ESPN: Bones, 1
Average: 5 (8 votes)

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Daniel Prado
Copywriter: Patricia Leme
Photographer: Paulo Vainer
Illustrators: Roberto Jun, Bruno Mazzilli
Digital Retouch: Alexandre Calvin, Daniel Leão
Artist: Marco Di Giorgio

7 comments

Rabubi's picture
560 pencils
Rabubi

cool

fen1x's picture
471 pencils
fen1x

Great Art !!!
Its hard to see it at 1st time but I hope its for print only.

Wordnerd's picture
6714 pencils
Wordnerd

nice campaign!

Zeus's picture
914 pencils
Zeus

cool, but you get confuse...have to get closer to see what it is...

David Hasselblad's picture
120 pencils
David Hasselblad

I don't get it.

Nice looking visuals and all, but what are they trying to say?
It's a skateboarder carved out of an old, dug-up bone. I'm stumped.

Is there a new series on ESPN that I'm not aware of?
Archaeology meets extreme sports-themed arts and crafts?

AyMorch's picture
16 pencils
AyMorch

No entiendo muy bien, ¿quiere decir que el deporte lo llevas hasta en los huesos o que son deportes tan extremos que terminas quebrándote los huesos...??

silenciorn's picture
155 pencils
silenciorn

a marble bone... he he he

not a bad idea.

si fai il mio nome, non ci sono più...