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Bones, 1

Agency: 
Published/Aired: 
July 2008
972
Description: 

Print advertisment created by BBH, Brazil for ESPN, within the category: Media.

Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Daniel Prado
Copywriter: Patricia Leme
Photographer: Paulo Vainer
Illustrators: Roberto Jun, Bruno Mazzilli
Digital Retouch: Alexandre Calvin, Daniel Leão
Artist: Marco Di Giorgio

Comments (7)

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Rabubi's picture
Rabubi
Activity Score 560

cool

fen1x's picture
fen1x
Activity Score 471

Great Art !!!
Its hard to see it at 1st time but I hope its for print only.

Wordnerd's picture
Wordnerd
Activity Score 6692

nice campaign!

Zeus's picture
Zeus
Activity Score 906

cool, but you get confuse...have to get closer to see what it is...

David Hasselblad's picture
David Hasselblad
Activity Score 120

I don't get it.

Nice looking visuals and all, but what are they trying to say?
It's a skateboarder carved out of an old, dug-up bone. I'm stumped.

Is there a new series on ESPN that I'm not aware of?
Archaeology meets extreme sports-themed arts and crafts?

AyMorch's picture
AyMorch
Activity Score 16

No entiendo muy bien, ¿quiere decir que el deporte lo llevas hasta en los huesos o que son deportes tan extremos que terminas quebrándote los huesos...??

silenciorn's picture
silenciorn
Activity Score 153

a marble bone... he he he

not a bad idea.

si fai il mio nome, non ci sono più...

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