20 comments

Hiperion's picture
Hiperion
3138 pencils

so?

ivan's picture
ivan

So, it's the right time to learn copywriting. Copy ads will be back apparently.

Ivan Raszl, admin of AotW

xcreativity's picture
xcreativity
2374 pencils

Love that! Good copywriting just makes my world go around

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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sintra's picture
sintra
699 pencils

if copy is back .... why no creative copy ?

mrckais's picture
mrckais
417 pencils

maybe is like a challenge between copy and images.

mrckais

Phil Lestino's picture
Phil Lestino
1682 pencils

The images will win as long as the copy is as poor in this ad...or is it just the translation that is dreadful?

lovecreativeads's picture
lovecreativeads
21 pencils

like it

silvi's picture
silvi
4172 pencils

This is brilliant!

brandingworthspreading's picture
brandingworthsp...
648 pencils

Very interesting and different.Love it!

Corbeen's picture
Corbeen
1075 pencils

Oh god, i hate scams:))))..And cannes related scams? buaaah... like a bad dinner.

half of them have a quite strong copy. Not good point at all. sorry guys but how would u understand half of the grand prix without a copy..
:)) sorry but u push a wrong break here..
... BUT! any way nice to see all the grand prix together after a long time.. Half of them truly suck. :)))) (rock)

Dzsoi's picture
Dzsoi
5626 pencils

It is about trends not the quality of copywriting, there are still plenty amazing copies in the world of advertising. And Corbeen is right, at least half of these suck. Sorry, Cannes is not my fetish.

Ian Guimaraes's picture
Ian Guimaraes
6 pencils

As Dzsoi said, its all about trends. The globalization made it.

Hibon's picture
Hibon
3731 pencils

Start playing "Scrabble" and maybe copy will be back.

Simple ideas are the best !

ek kanya's picture
ek kanya
814 pencils

ok? so?

am an advertising junkie | read my flog at http://www.desicreative.com/forum

boom's picture
boom
126 pencils

not sure I totally get this.

whatthefudge's picture
whatthefudge
1268 pencils

A picture is worth...

Critic's picture
Critic
271 pencils

I appreciate the idea. At times the images fail to convey what they should.

rajesh_keyaar's picture
rajesh_keyaar
236 pencils

like it

rolling.stone's picture
rolling.stone
2740 pencils

do people really have the patience to read the ad full of copy (no matter how good copy is)

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~ Quite obviously, I have gathered no moss ! ~

Critic's picture
Critic
271 pencils

Yes. Many ads got rewards mainly because of their effective copy. I hope Ivan agrees with me.

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