Espire Condom: Balloons
Have a safe Christmas.
Advertising Agency: Adplanet, Singapore
Creative Director: TC Leo
Art Director: Tan Tin Yick
Copywriter: Joy Lee
Illustrator: Evan / Magic Cube
Photographer: Soon Tong / Calibre Studio
Published: September 2010


11 Comments
i love it...
www.barcreativo.com
I don´t know its very white i think the idea is great but the execution is very poor
hehehe.... nice ;)
| Everartz |
It's clever, but don't hide your idea and expect your TA to look for the point you're trying to make.
Balloons that looks like sperm. I don't think anyone associates balloons with christmas?
what? the idea?? the concept? very confused
Cool.
Would it have been to say 'New Year's'? More relevant.
gr8!!
This one is great... funny and clever.
A ceiling full of balloons doesn't scream 'safety' to me, nor danger, and nor, as mr.x points out, Christmas, though that might be a cultural thing. If the idea is to show the barrier effect of condoms, it might be a good idea not to use a Frankenstein penis with a flat end. Or to show what's at the other side of the barrier. As is, this is a contextless image of a ceiling belonging to a very unimaginative party organiser. No safety, and by the drab surrounds, no danger of sex either.