Esotika: Commitment

The first pair of glasses that says, "I'm not into commitment."

Advertising Agency: Lindsay, Stone & Briggs, USA
Art Director / Associate Creative Director: Matt Johanning
Copywriter / Associate Creative Director: Lee Schmidt
Photographer: Parish Kohanim
Published: April 2011

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8 comments

silversurfer's picture
silversurfer
53 pencils

Funny headline. Those glasses are really out there.

checking_the_gate's picture
checking_the_gate
12 pencils

It IS a funny line. Art direction doesn't get in the way of showing off the glasses. Simple + elegant.

krautland's picture
krautland
3225 pencils

actually those glasses say you are a doofus who needs a styleguide.

kleenex's picture
kleenex
26994 pencils

yep....

Rotzgoht's picture
Rotzgoht
186 pencils

I think I agree.

Billoughsby's picture
Billoughsby
5091 pencils

So they only make reading glasses? Your field of vision would surely only encompass what's down and at reading level with these on.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

cdman's picture
cdman
12 pencils

Your supposed to judge the ad not the product.

Billoughsby's picture
Billoughsby
5091 pencils

OK.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

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