Escola Sao Paulo: Auteur

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Escola Sao Paulo

Advertising Agency: Dentsu Latin America, Sao Paulo, Brazil
Vice President: Niki Tsuji
Executive Creative Directors: Felipe Cama, Alexandre Lucas
Creative Directors: Felipe Cama, Alexandre Lucas
Copywriter: Gabriel Schmitt
Art Director: Estefânio Holtz
Illustrator: Estef â nio Holtz
Supervisor: Isabella Prata
Account Manager: Tiago Lara
Planner: Flavia Faust

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1 comment

benihana77's picture
86 pencils

Ha, that's funny. This whole campaign is pretty funny. They probably started with a really complicated idea, and just kept refining it and paring it down. They got this great visual game that has the concept and purpose of the message as a punchline. Visually, it could be a little sleeker, maybe, but that would walk the fine line of being too abstract.


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