novel's picture
190 pencils

when he or she gets quick dry cement?
in indonesia,we call it so impossible...
bu the idea 'bout quick, it's okelah...

::son of mount malang::copywriter of matakreasi
::hidup adalah proses menuju kematian yang sempurna::

restless_r's picture
275 pencils

what the hell!!! hahahahahahhhaha the art direction is really bad, the bridge looks like a man Penis + i hardly can notice that the guy is building this crazy bridge !!!! poor concept and design

Black.Rainbow.'s picture
162 pencils

what would a 'NON man penis' be?

rasskass's picture
28 pencils

kinda like the idea ...
this is some weak art direction and PS ..

lucyinthesky's picture
44 pencils

what's wrong with advertising these days????

puppiepoppy's picture
1634 pencils

What happened in the last few feet, the bugger ran out of cement?

Idea part, the execution suxs, it's like a PS2 ad execution which is soooo not for those builders and construction workers to see!

desailly's picture
470 pencils

I hate to state the obvious to restless_r, but bridges often do follow a straight, lengthy design template. Which can, to some minds, be reminiscent of a penis.

Not mine, though. The one in the ad isn't much for girth.

restless_r's picture
275 pencils

desailly, i dont understand you man ! the above can be
1- penis
2- frog tongue
3- oil pipe
4- cylinder bridge

but still poor concept and art direction :)

x-men's picture
340 pencils

For all those who are seing penis... GET A GIRLFRIEND.

Kin's picture
86 pencils

look like student's work...

kalpesh78's picture
2578 pencils

just like the quick dry paint already posted on adsoftheworld a few weeks back..thats also been nominated for cann this year. (and that means somone's been here too long)

ideas....30 minutes nahi toh free.

Maxwedge's picture
558 pencils

Like the overall style of these Ads, very grabby and striking.
I think a man building an old style curved bridge would have worked nicely - not clear what the figure is actually doing, too small and obscure. The logo block styling suits the the old world storybook concept, but looks like a tea coupon, lacking a strong brand recognition. Unless that is how the product brand is commonly used (not familiar with the brand or supporting collateral)

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