imke's picture
472 pencils

Are you trying to prove that you can sell your product being so negetive....though you have proved that its about bldness.

"No think is impossible"

monicamexico's picture
830 pencils

These are getting worse and worse . . .

Boring, not shocking, not relevant. If you really want this campaign in your book, cut it down to the three strongest and get some help on the writing.

atb2005's picture
13561 pencils

Not relevant? Are you serious? I love this campaign. It's one of those rare campaigns that have the best of both worlds: superior art direction and great (in this case not only funny, but also very relevant) copy. Also, this is not about being negative. This campaign is poking fun at reality. And I see the link to alcohol. When you are drunk, you are even more likely to entertain all these thoughts...

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