22 comments

no-ideas-original's picture
no-ideas-original
106 pencils

These adverts really remind me of another advert. I can't think which one though. It's maybe that Honda one that was one TV promoting their diesel engines. Any help?

juliangray's picture
juliangray
987 pencils

hate something, change something.

ivan's picture
ivan

Ivan Raszl, admin of AotW

copywriter.txt's picture
copywriter.txt
828 pencils

Except for the gardens, this has nothing to do with Honda TV spot. The garden isn’t the idea here like Honda that shows the nature acting against olders diesel motors.

manu2112's picture
manu2112
60 pencils

I dont know that advertising of Honda, but this is very cool and funny.

Brainsugar's picture
Brainsugar
1586 pencils

The right word is AMUSANT.

I have no merit, it's written in the ad ;-)

By the way I don't understand those ads...

ivan's picture
ivan

It means fun in Portuguese, doesn't it?

Ivan Raszl, admin of AotW

Brainsugar's picture
Brainsugar
1586 pencils

Ivan!!
Not in portuguese, but "en français"!!!
Yes it means funny, fun, amusing( babelfish told me that...)
It's from the verb "to play" ("s'amuser" in french).

ivan's picture
ivan

Of course. I'm missing my coffee. :)

Ivan Raszl, admin of AotW

Joe76's picture
Joe76
772 pencils

En serio no lo conoces? Gano Grand Prix en Cannes el año pasado, si no me equivoco.

fractalrene's picture
fractalrene
1506 pencils

2005. El del año pasado fue Noitulove (Guinness).

Joe76's picture
Joe76
772 pencils

Tienes toda la razon! My mistake! (como pasa de rapido el tiempo! :p)

no-ideas-original's picture
no-ideas-original
106 pencils

Yeah thats the one, thanks for that.

Enzo's picture
Enzo

Actually, amusant is french. I think it means fun. Not sure.

copywriter.txt's picture
copywriter.txt
828 pencils

Yeah, it means fun. You are right, little chinese guy.

ogro jones's picture
ogro jones

I would like to see eyes really machos like me, trying to bang a girl around the corner. The illustrations are funny, though, I must agree on that. And I like the concept also. At least it doesn't show a gorgeous model pretending she's flirting with the reader. Cool.

twelve_noon's picture
twelve_noon
617 pencils

w+k's grrr for honda is a totally different thing, idea to be precise. When smone here said they're alike they reminded me of a client of mine who saw an idea in a yellow background and was insisting that the yellow background has been done before! As far as this idea is concerned it might be excellent artwise but it lacks in strength...

Harischandra Sen's picture
Harischandra Sen

Brazilian art direction always kick ass. And the questions at the copy are nice too. I like this very much.

Art4Life's picture
Art4Life

For me this is a fresh approach and the art is amazing. Will won a lot of medals, i bet.

Madam Louise's picture
Madam Louise

It's a lot of fun. It made me stop and appreciate it. As deep as I got into it, it's a campaign for a French Optician who lives in Brazil.

copywriter.txt's picture
copywriter.txt
828 pencils

Yeah, you are right.

Jonas Costa's picture
Jonas Costa

This is insane. And i love it.
Great art direction and fabulous headlines.
I give it 10!

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