Eric Gozlan Optics: Eyes - Fun
What about sending formality for a walk?
Advertising Agency: Fuego Comunicação Criativa, Brazil
Creative Directors: Renato Kadota
Art Directors: Renato Kadota
Copywriters: Ricardo Schrappe
Illustrator: Glauber Shimabukuro
Photographer: Francisco de Deus
Published: July 2007
22 comments
These adverts really remind me of another advert. I can't think which one though. It's maybe that Honda one that was one TV promoting their diesel engines. Any help?
hate something, change something.
Here you go: http://adsoftheworld.com/media/tv/honda_diesel_grrr
Ivan Raszl, admin of AotW
Except for the gardens, this has nothing to do with Honda TV spot. The garden isn’t the idea here like Honda that shows the nature acting against olders diesel motors.
I dont know that advertising of Honda, but this is very cool and funny.
The right word is AMUSANT.
I have no merit, it's written in the ad ;-)
By the way I don't understand those ads...
It means fun in Portuguese, doesn't it?
Ivan Raszl, admin of AotW
Ivan!!
Not in portuguese, but "en français"!!!
Yes it means funny, fun, amusing( babelfish told me that...)
It's from the verb "to play" ("s'amuser" in french).
Of course. I'm missing my coffee. :)
Ivan Raszl, admin of AotW
En serio no lo conoces? Gano Grand Prix en Cannes el año pasado, si no me equivoco.
2005. El del año pasado fue Noitulove (Guinness).
Tienes toda la razon! My mistake! (como pasa de rapido el tiempo! :p)
Yeah thats the one, thanks for that.
Actually, amusant is french. I think it means fun. Not sure.
Yeah, it means fun. You are right, little chinese guy.
I would like to see eyes really machos like me, trying to bang a girl around the corner. The illustrations are funny, though, I must agree on that. And I like the concept also. At least it doesn't show a gorgeous model pretending she's flirting with the reader. Cool.
w+k's grrr for honda is a totally different thing, idea to be precise. When smone here said they're alike they reminded me of a client of mine who saw an idea in a yellow background and was insisting that the yellow background has been done before! As far as this idea is concerned it might be excellent artwise but it lacks in strength...
Brazilian art direction always kick ass. And the questions at the copy are nice too. I like this very much.
For me this is a fresh approach and the art is amazing. Will won a lot of medals, i bet.
It's a lot of fun. It made me stop and appreciate it. As deep as I got into it, it's a campaign for a French Optician who lives in Brazil.
Yeah, you are right.
This is insane. And i love it.
Great art direction and fabulous headlines.
I give it 10!